GCA Organization (GCA)
Global Commercial Analytics (GCA) harnesses the power of data to drive robust analytical insights that inform some of Pfizer's most critical business questions. With colleagues across the globe, Commercial Analytics team's rigorous analytical expertise is depended on as the compass and decision support for the enterprise. Our dynamic, exciting team of subject-matter experts comes from diverse backgrounds and experiences, including data science, digital analytics, finance, and consulting. As a team, we collaborate to turn data into meaningful insights that will have a direct impact on patient's lives and the future of Pfizer as a data-driven organization.
ROLE SUMMARY
As a function in the Global Commercial Analytics (GCA) division within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The IIS Therapeutic Area (TA) Lead is accountable for the delivery of high quality and impactful strategic business decision support to TA business leaders in Italy and Spain. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. The role serves as the primary relationship manager to the commercial organization in Italy and Spain.
The IIS TA Lead is accountable for the design and execution of the yearly analytics/insights plan and the delivery of actionable insights that result in direct business impact. This person must be a deep TA expert, capable business analyst, agile project manager, and proactive thought strategic partner.
The IIS TA lead will report to the Italy IIS Lead and he/she will be primarly focused on Onco portfolio
Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
Connect datasets to tell a compelling and persuasive story and deliver clear, actionable recommendations to stakeholders at all levels of the organization.
Support dialogue to adapt global strategies and standardization of performance metrics and tracking via data gathering through sources such as vendors, dashboards, queries.
Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage
Proactively identify the need for resources/capabilities to deliver against analytic priorities
Performance Management/Forecasting/Operating Plan Support
Support the build and standardization of commercial analytics capabilities, developing and executing the creation of in-house dataset to understand customer insights and proactively assess TA portfolio performance
Ensure accurate and effective performance measurement solutions are built and maintained
Frame, investigate, and answer key business questions related to organization wide performance.
Identify business partners’ information needs and develop solutions to address those needs.
Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
PMR Management
Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
Create and manage budgets associated with assigned activities
Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities
Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals
Lead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
Facilitate best practice sharing and knowledge management
Basic Qualifications
Bachelor’s degree required, Masters preferred in a quantitative discipline
7+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field
Understanding of data visualization tools and experience designing and building complex dashboards, including but not limited to Tableau, PowerBI, Qlik and similar
Preferred Qualifications
Knowledge of the pharmaceutical industry, including relevant data sources required to understand and generate insights about the market. Knowledge of the Oncology Therapeutic area is highly appreciated
Demonstrated experience cross most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling
Knowledge of data cloud platforms like Snowflake or Google Cloud Platform preferred.
Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
Ability to act as a strategic partner to commercial leadership
Capacity to quickly establish relationships of trust and credibility
Innovative and agile mindset; self-starter
Demonstrated analytics & insights expert
Demonstrated business acumen
Fluency in English and Italian, Spanish language will be a plus
Work Location Assignment: Hybrid
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!