ROLE SUMMARY

As a function in the Global Commercial Analytics organization within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role in enabling Pfizer’s commercial brand strategy.  This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.

The Integrated Insights & Strategy (IIS) Therapeutic Area (TA) and Consumer insight Lead, Sr manager, is accountable for the delivery of high quality and impactful strategic business decision support to business leaders in Obesity  International Commercial Office  team.  This person will lead performance measurement, inform investment decisions, guide launch strategies for  the obesity portfolio, as well as support the end‑to‑end obesity consumer insight agenda

The Integrated Insights & Strategy (IIS) TA and Consumer insight Lead, Sr manager, is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact.  This person must be a deep TA and Consumer insight expert, capable business analyst, agile project manager, and proactive thought partner.

ROLE RESPONSIBILITIES

Reporting to the Commercial Office IIS Lead, the IIS TA and Consumer Insight Sr manager will serve as the analytics expert to Obesity team in International Commercial Office.  Key accountabilities include (but are not limited to) the following:

Market and Brand Analytics

Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.

Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.

Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed

Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders

Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage

Consumer Insight Strategy  

Support the end‑to‑end obesity consumer insight agenda 

Integrate patient experience, social and cultural dynamics, digital and community influence, trust and reputation signals, and cross‑category learning from consumer health, wellness, and retail to inform more human‑centered, future‑fit commercial strategies

Design and apply insights to inform service models, experience design, and long‑term adherence strategies,

Performance Management/Forecasting/Operating Plan Support

Proactively assess obesity portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained

Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions

Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.

Primary Market Research (PMR)

Leverage PMR as a core strategic capability that shapes problem framing, hypothesis testing, and executive decision‑making.

Pilot innovative research methodologies, behavioral science, psychology, decision science, integrate novel data sources to accelerate insight innovation.

Embed PMR into continuous test‑and‑learn systems that enable faster learning cycles and sustained business impact

Develop, commission and contract innovative and impactful market research, as needed, through approved vendors

Create and manage budgets associated with assigned activities

Accountable for meeting compliance and corporate SOP obligations of primary market research

Cross Functional Collaboration

Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities

Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals

Lead the alignment with other GCA teamsas well as other cross-functional partners to ensure cohesive activities with our stakeholders

Partner with marketing / media agencies to ensure consumer data is leveraged to inform strategy and execution  

Facilitate best practice sharing and knowledge management

Basic Qualifications

Bachelor’s degree required, Masters preferred in a quantitative discipline

6+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field

Preferred Qualifications

Knowledge of the pharmaceutical industry in International markets (all countries except US), including relevant data sources required to understand and generate insights about the market

Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired

Familiarity with obesity market

Demonstrated experience in consumer‑led categories , data and insights (not only Rx pharma),

Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches

Ability to act as a strategic partner to commercial leadership

Capacity to quickly establish relationships of trust and credibility

Innovative and agile mindset; self-starter

Demonstrated analytics & insights expert

Demonstrated business acumen

Fluency in English

Location: Europe, Any Pfizer Site

#LI-PFE

Purpose 

Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Digital Transformation Strategy

One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.

Flexibility  

We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!  

Equal Employment Opportunity 

We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.

Disability Inclusion

Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!

Se valorarán las candidaturas que puedan aportar certificados oficiales de discapacidad.