**Job Description :** **Job Description :** **Innovation Commercialization Manager** **About Us** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. Diageo's ambition is to create the best performing, most trusted and respected Consumer Products in the world. To achieve this, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you. **About The Role** Innovation is the lifeblood of any FMCG businesses and plays a key role in brand building enabling brands to improve brand equity, access new consumers and occasions as well as enticing premiumization and crafting incremental value for our customers. The Innovation Commercialization Manager role is accountable for translating the European Innovation pipeline into a Commercial Strategy for Greece through three main steps. Firstly, this role will partner with the European innovation team to bring the pipeline to gate 3 approval (concept and design) with specific consumer and customer validation. Secondly, the ICM will lead the commercialization of each project to deliver outstanding execution and outcomes & finally, the ICM role will then supervise perfect activation across all touchpoints into Gate 6 learning and drive issue resolution. The role reports to Customer Marketing and works closely with CEE Innovation, Greek Commercial & Marketing team throughout all stages. **Top Accountabilities** + Develop and Execute Commercialization Strategies of Innovation Pipeline + Define the go-to-market strategy for new product innovations, considering factors like target audience, pricing, distribution channels, and promotional activities. + Cross-Functional Team Leadership: Lead and coordinate cross-functional teams (including Marketing, Sales, R&D, Supply Chain, Finance, and Legal) to ensure seamless execution of commercialization plans. + Market Assessment and Validation: Conduct thorough market research and analysis to validate the commercial potential of innovations, understand consumer needs, and identify competitive landscapes. + Develop Launch Plans and Timelines: Create detailed project plans, timelines, and critical paths for new product launches, ensuring all turning points are met on time. + Pricing Strategy and Execution: Develop and implement pricing strategies that are competitive, profitable, and aligned with the brand positioning and value chain. + Distribution Channel Management: Determine the optimal distribution channels for new products working with sales teams to secure placement and effective distribution. + Sales Enablement: Equip the sales team with the necessary tools, training, and information to effectively sell new products. + Performance Monitoring and Analysis: Track and analyze the performance of new product launches against key performance indicators. + Budget Management: Manage the budget allocated for new product launches, ensuring efficient and effective use of resources. + Post-Launch Evaluation & Optimization: Conduct post-launch reviews to identify areas for improvement and optimize the commercialization strategy for future innovations. + Continuous Improvement: Stay abreast of industry standard methodologies and emerging trends in innovation commercialization to continuously improve processes and outcomes. **Leadership Standards:** -Win Through Execution: + Accountable for Greek Innovation NSV delivery, A&P budget management to support + Lead & manage the Gate process within cluster, ensuring on time, cluster LT aligned submissions for each launch. + Deliver accurate, insightful and on time innovation reporting and analysis as part of the IBP cycle and ad-hoc as required + Business partner with Commercial Finance & Sales on annual planning process to ensure programs and A&P allocation supports both launch + Lead course correction where needed within cluster for any innovation brands, feeding in and requesting support above country to ensure performance stays on track -Shape the Future: + Lead pipeline planning within cluster and regularly review to ensure we stay on track with our NSV pathway to F30 ambition + Be a customer facing contact in senior meetings with key customers throughout the year to engage and excite on our innovation agenda ie. annual planning meetings, strategy days etc. Equip the sales team to be able to confidently engage on our innovation agenda for smaller customers and/or meeting forums + Shape and focus key innovation commercialization breakthroughs to be achieved within cluster ie. the need for innovation delivery to over-index in Key Accounts Inspire Through Purpose: + Create the conditions for the Greek business to take bold bets on innovation launches + Be seen as a leader within the Greek business, building strong and effective relationships **About You** **_Ideal experiences / Qualifications / capabilities_** + 8 to 10-year experience across Marketing, Customer P&L management and Customer Marketing. + Ability to think strategically whilst also applying rigor to executional detail. + Strong Analytical skills & advanced Excel capability. + Ability to clearly and succinctly articulate plans, creating simple and engaging messaging. + Self-starter, with a high focus on performance delivery. **Working with Us** **Flexible Working Statement** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Rewards & Benefits Statement** We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including: + Modern work life balance policies and wellbeing activities. + Comprehensive health insurance for you and your family. + Employee Assistance Programme. + Annual bonus dependent on performance. + Product allowance. + Holiday Vouchers. + Industry leading functional and leadership capability trainings **Diversity Statement** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more. Our ambition is to create the best performing, most trusted and respected consumer products in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. _If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._ **Worker Type :** Regular **Primary Location:** Athens **Additional Locations :** **Job Posting Start Date :** 2025-10-01 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)