**Introduction** At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM’s products and services. When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. **Your role and responsibilities** Our Infrastructure Marketing team is responsible for articulating the point of view, value proposition, and go-to-market strategies for our Infrastructure offerings and services to generate demand and grow our market share. We are seeking a product marketing champion to drive the integrated value of IBM Infrastructure and its product portfolios for hybrid cloud and AI. Your Responsibilities include, but are not limited to: * Create compelling messaging, value proposition and positioning using data and proof points to build, amplify and communicate a competitive, differentiated message. * Understand market, buyer insights, product strategy and competition to inform messaging, aligning audience needs with IBM’s point of view and solutions. * Identify client stories, analyst and influencer insights, and proof from product and solution-led claims to strengthen messages in the market. * Drive cross-functional collaboration across product marketing, content, demand and communications to bring the messaging to life through go-to-market execution. **Required technical and professional expertise** * Experience effectively communicating ideas in writing to various audiences in both long-form and short-form. * Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics). * Foundational understanding of IBM’s Infrastructure portfolio and how to position offerings and solutions to various audiences. * Experience collaborating with teams to achieve a common goal. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.