Job Title: Influencer Marketing & PR Lead
Reporting to: Marketing Head
Location: Cairo, Egypt
Function: Commercial
Employment Type: Full-time

About the Role

This role sits within a fast-growing wellness-focused organization operating across Egypt and international markets since 2020. The company specializes in consumer health industry, driven by innovation, agility, and a strong focus on evolving global health trends.

Job Summary

The Influencer Marketing & PR Lead is a strategic role responsible for expanding brand visibility through influencer partnerships and media relations. Acting as a key link between the brand and the creator ecosystem, this role ensures strong representation that drives both awareness and commercial growth. It requires a balance of creativity, analytical thinking, and strong stakeholder management.

Key Responsibilities

1. Influencer Strategy & Partnerships

Develop and execute a comprehensive influencer marketing strategy aligned with brand objectives and product launches Identify, evaluate, and onboard relevant influencers, health experts, and brand ambassadors Manage contracts, deliverables, and ensure all content aligns with brand guidelines and compliance standards

2. PR & Media Relations

Lead PR initiatives and build strong relationships with media, editors, and industry journalists Prepare press releases, media kits, and briefing documents for launches and key announcements Organize media events, press activations, and product seeding campaigns to maximize exposure

3. Performance Tracking & Reporting

Monitor and report on influencer performance, tracking KPIs such as reach, engagement, and conversions Support quarterly reviews by evaluating ROI from PR and influencer activities Track competitor activity and emerging trends to maintain market competitiveness

4. Cross-Functional Collaboration

Work closely with digital and content teams to integrate influencer content across platforms Align with commercial teams to ensure campaigns support promotional calendars and product availability Required Qualifications Bachelor’s degree in Marketing, PR, Communications, or a related field 5–8 years of experience in Influencer Marketing, PR, or Digital Brand Management Experience within FMCG, Beauty, or Consumer Health is highly preferred Strong skills in social media analytics and Microsoft Office (Excel, PowerPoint) What Success Looks Like Strategic thinker with the ability to connect marketing efforts to business results Strong coordinator capable of managing multiple stakeholders and partners Proactive, adaptable, and thrives in fast-paced environments Why Join This Opportunity

This role offers exposure to strategic decision-making and high-impact initiatives within a rapidly growing organization. You will play a key role in shaping brand growth, driving execution, and contributing to the expansion of a dynamic wellness business.

Note: Responsibilities may evolve based on business needs and priorities.