Influencer Executive
River Island
Influencer Executive
DescriptionThe Influencer Executive will be responsible for supporting and executing River Island’s influencer marketing strategy. This role will focus on identifying and managing influencer partnerships, delivering impactful campaigns, and growing brand love through authentic content and storytelling across social platforms.
\nKey Responsibilities\n\nInfluencer Campaign Execution:
Plan and execute influencer campaigns across Instagram, TikTok, YouTube and other relevant platforms, from brief to delivery and reporting.\n\nInfluencer Outreach & Relationship Management:
Identify, contact, and maintain relationships with influencers, talent agencies, and creators that align with River Island’s brand values and target audience.\n\nGifting & Product Seeding:
Manage the influencer gifting strategy, including sending out seasonal drops, tracking engagement, and optimising outreach.\n\nContent Coordination:
Work closely with influencers to ensure content aligns with campaign goals, brand guidelines, and key messaging.\n\nTrend Spotting & Talent Scouting:
Stay ahead of digital trends, up-and-coming creators, and new platform features to inform future campaigns.\n\nCampaign Reporting & Analysis:
Track KPIs such as engagement, reach, sales impact (where applicable), and earned media value. Compile performance reports and make data-driven recommendations.\n\nCross-Departmental Collaboration:
Work alongside PR, Social, Creative, Buying, and Digital teams to ensure influencer campaigns are integrated into the wider marketing calendar.\nKey Skills & Experience\n1–2 years’ experience in influencer marketing (brand-side, agency, or platform)\nDemonstrated knowledge of social media and influencer landscape, especially Instagram and TikTok\nStrong communication and interpersonal skills – able to build relationships with influencers and internal teams\nWell-organised and detail-oriented with the ability to manage multiple campaigns simultaneously\nCreative thinker with a passion for storytelling and brand building\nComfortable working in a fast-paced, trend-driven environment\nExperience with influencer platforms/tools (e.g., Tribe, Dash Hudson, etc.) is a plus\n What We’re Looking For\nA fashion-forward thinker who lives and breathes social culture\nA self-starter who thrives in a fast-moving, high-street fashion environment\nSomeone with a strong eye for talent, trends, and content\nA team player who’s collaborative, confident, and proactive\n
About UsWe’re a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together – and are proud of the work they do. Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts.
This role is based at our Head Office in West London.
Department: Brand Marketing
Employment Type: Permanent - Full Time
Location: Head Office, Chelsea House
Reporting To: Grace Goodhind
DescriptionThe Influencer Executive will be responsible for supporting and executing River Island’s influencer marketing strategy. This role will focus on identifying and managing influencer partnerships, delivering impactful campaigns, and growing brand love through authentic content and storytelling across social platforms.
\nKey Responsibilities\n\nInfluencer Campaign Execution:
Plan and execute influencer campaigns across Instagram, TikTok, YouTube and other relevant platforms, from brief to delivery and reporting.\n\nInfluencer Outreach & Relationship Management:
Identify, contact, and maintain relationships with influencers, talent agencies, and creators that align with River Island’s brand values and target audience.\n\nGifting & Product Seeding:
Manage the influencer gifting strategy, including sending out seasonal drops, tracking engagement, and optimising outreach.\n\nContent Coordination:
Work closely with influencers to ensure content aligns with campaign goals, brand guidelines, and key messaging.\n\nTrend Spotting & Talent Scouting:
Stay ahead of digital trends, up-and-coming creators, and new platform features to inform future campaigns.\n\nCampaign Reporting & Analysis:
Track KPIs such as engagement, reach, sales impact (where applicable), and earned media value. Compile performance reports and make data-driven recommendations.\n\nCross-Departmental Collaboration:
Work alongside PR, Social, Creative, Buying, and Digital teams to ensure influencer campaigns are integrated into the wider marketing calendar.\nKey Skills & Experience\n1–2 years’ experience in influencer marketing (brand-side, agency, or platform)\nDemonstrated knowledge of social media and influencer landscape, especially Instagram and TikTok\nStrong communication and interpersonal skills – able to build relationships with influencers and internal teams\nWell-organised and detail-oriented with the ability to manage multiple campaigns simultaneously\nCreative thinker with a passion for storytelling and brand building\nComfortable working in a fast-paced, trend-driven environment\nExperience with influencer platforms/tools (e.g., Tribe, Dash Hudson, etc.) is a plus\n What We’re Looking For\nA fashion-forward thinker who lives and breathes social culture\nA self-starter who thrives in a fast-moving, high-street fashion environment\nSomeone with a strong eye for talent, trends, and content\nA team player who’s collaborative, confident, and proactive\n
About UsWe’re a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together – and are proud of the work they do. Progression here can take you in all kinds of directions. This is what a career at River Island is like. And this is where yours starts.
This role is based at our Head Office in West London.
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