**Responsibilities:** + Developandimplementintegratedsocialmediastrategiesand planningframeworkthat effectively communicates the brand’s strategy and value proposition. + Lead the planning and execution of owned media channels (e.g., Wechat Video Channels, Weibo, Little Red Book, etc) to produce high-quality, impactful content—driving social buzz, impressions, engagement, and follower growth. + Monitor emerging trends on social platforms and optimize content in real time to maximize exposure and engagement. + Oversee brand visual presentation across the officialwebsite,WeChat Mini Program,andowned social platforms to ensure seamless and consistent consumer experience across all brand touchpoints. + Partner with cross-functional teams (RBU, Commercial, PR, etc.) to build asystematiccontent asset library, brand asset guidelines, and standard operating procedures (SOPs). + Maintain strong market sensitivity and proactively uncover consumer insights. Identify new digitalandsocialopportunities—includingpotential targetaudienceexpansion,occasion-based marketing, and competitor trends—to drive meaningful innovation in consumer activation through collaboration with internal and external partners (e.g. key accounts, digitalchannels, KOLs, and communities). **You** **are** **a** **part** **of** You will report to Philips Media and Social leader, collaborating with many other teams including RBU, CRM, PR, Media, EC, Offline, Insights team etc. **To** **succeed** **in** **this** **role,** **you** **should** **have** **the** **following** **skills** **and** **experience** + Master’s or Bachelor’s. Minimum of 5 years of experience in digital or social marketing;IMC experience is a plus. + Hands-on experience in managing brand-owned social media account matrices within the last 5 years, with demonstrated success cases + Strong understanding of consumer insights, social media landscape, and business acumen + Veryfamiliarwiththeaudiencepreferencesandengagementtacticsofmajorsocial platforms, as well as contemporary youth culture and trending topics. + Brand experience is required; agency experience in social media management or personal experience in building social media accounts is a plus. + Proven ability to manage challenging situations, collaborate effectively across functions, and demonstrate strong ownership, agility, creativity, and passion. + Ability to work independently, manage projects with maturity, and exert strong influencing skills. + Entrepreneurial mindset, results-driven, with strong analytical and decision-making capabilities. + Excellent written and verbal communication skills in both English and Chinese.