**Introduction** Are you passionate about turning expertise into powerful thought leadership to drive brand consideration? Do you get energized by building personal brands that turn talented professionals into sought-after industry voices? IBM Consulting is seeking a dynamic professional to help shape the external presence of our consultants across key areas and industries. Join IBM Consulting's Eminence team to craft the strategies that transform our experts from behind-the-scenes problem-solvers into front-and-center thought leaders who define what's next in data and AI, security and hybrid cloud. You'll work directly with our consultants and client-facing professionals, mining their deep expertise and transforming it into market-moving content that positions IBM Consulting as the definitive authority in business transformation. This unique role blends strategic marketing acumen with communications expertise. Working at the intersection of strategy and storytelling, you'll convert our consultant’s deep industry knowledge into compelling narratives, secure premium speaking platforms, and build the kind of market recognition that opens doors and drives measurable business impact. **Your role and responsibilities** Content Strategy & Development · Partner with consultants to identify and develop compelling thought leadership narratives that showcase their unique expertise and market perspectives · Demonstrate exceptional writing skills by transforming complex technical concepts into accessible, engaging content across multiple formats (articles, whitepapers, social media, video, podcasts) · Craft thought-provoking content that positions our consultants as forward-thinking leaders while driving meaningful engagement with target audiences Speaking & Events Strategy · Identify and prioritize high-impact industry conferences, summits, and thought leadership forums where our consultants can establish market presence and credibility · Research and analyze speaking opportunities, evaluating audience quality, industry influence, and strategic alignment with our consulting priorities · Craft compelling speaker abstracts and presentation proposals that position our consultants' expertise in ways that resonate with event organizers and target audiences Digital Marketing & Social Media Expertise · Strong understanding of LinkedIn, Reddit, Youtube, and emerging professional social networking platforms · Knowledge of SEO best practices and content optimization for different digital channels · Familiarity with influencer marketing and personal brand development strategies (preferred) Relationship Management & Collaboration · Cultivate partnerships with consultants, understanding their expertise, interests, and career aspirations · Provide personalized coaching on thought leadership development, personal branding, and media engagement · Facilitate connections between consultants and external opportunities, media, and industry leaders **Required technical and professional expertise** * 3-5+ years in content marketing, thought leadership, or communications roles, preferably in technology or professional services; prior PR agency experience is strongly preferred * Proven track record of building trusted relationships with senior executives and subject matter experts * Track record of securing speaking opportunities and media placements for executives or thought leaders * Strong project management skills with attention to detail and ability to meet deadlines * Skilled in writing bylines, blogs or other assets for senior leaders * Proficiency in social media platforms IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.