We Deliver the Goods:Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much moreGrowth opportunities performing essential work to support America’s food distribution systemSafe and inclusive working environment, including culture of rewards, recognition, and respectPosition Summary:
The Hispanic/Latin Segment Business Development Manager (BDM) plays a critical role in helping the OpCo grow its Hispanic/Latin Segment. This includes driving case growth within the segment, growth of Hispanic/Latin Segment net new accounts, and expanding penetration of Performance Food Group (PFG) brands—especially the Contigo family of brands.
This bilingual (English/Spanish) professional brings humility and hunger to the role—grounded in a willingness to serve, learn, and lead through influence. The BDM supports the sales team by identifying opportunities, assisting in building customer relationships, and serving as a cultural and product expert. They will also take initiative in pursuing larger or regional opportunities, ultimately partnering with Area Managers (AMs) to transition and scale those relationships.

Position Responsibilities:1. Segment Growth Focus- Drive case growth in the Hispanic/Latin segment through proactive account targeting and product recommendations.
- Partner with AMs and DSMs to acquire, grow, and retain Hispanic/Latin accounts.
- Expand the presence and velocity of PFG brands—especially the Contigo family—within the segment.2. Sales Support & Enablement- Assist AMs with product presentations, chef meetings, and customer onboarding.
- Conduct culinary cuttings and menu reviews that align with cultural preferences.
- Support the sales team by helping them confidently sell into the Hispanic/Latin segment.3. Relationship Development- Identify and pursue larger or regional Hispanic/Latin opportunities.
- Build early-stage relationships with the goal of transitioning ownership to AMs.
- Serve as a trusted advisor, not just a seller, in the Hispanic/Latin foodservice space.4. Internal Training & Influence- Train AMs and sales teams on Hispanic/Latin segment strategy and product knowledge.
- Lead market visits, mini-trainings, and cuttings to drive segment adoption.
- Develop and deliver compelling presentations for sales meetings and trainings.5. Accountability & Reporting- Track KPIs such as case growth, account growth, and branded product penetration.
- Report progress, barriers, and market insights to leadership.
- Align execution with broader enterprise goals and collaborate with corporate support.