Healthcare Marketing Strategy Lead

Position Overview

Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?

The role of the Healthcare Vertical Senior Marketing Manager will be a highly motivated individual and key contributor to the growth of the Siemens Smart Infrastructure Healthcare business. This person will be the subject matter expert in the Healthcare Vertical market domain. The incumbent will develop the marketing strategy that aligns with the mission goals and objectives of the Healthcare business. This includes but is not limited to driving the overall strategy, go-to-market, competitive analysis, identifying portfolio gaps based on customer’s needs, use case development, understanding personas and bringing value propositions, content development and thought leadership.

The candidate should have experience driving cross functional teams within a matrix organization. They will be responsible for developing and implementing a clear and concise Healthcare marketing strategy across the full Smart Infrastructure portfolio. Ability to influence and lead without authority will be central to the success. This position will report to the Vice President of the Healthcare Vertical and interact in a matrixed organizational environment.

Healthcare Marketing Strategy Lead

This position will be remote in the US.

Role Description

Developing and owning the Healthcare vertical marketing strategy, including targeted programs to drive revenue growth.

Analyzing industry trends and digital technology advancements to find opportunities for digitalization and innovation.

Conducting competitive market analysis to identify new threats and opportunities; provide recommendations based on customer meetings and research.

Developing customer segment business strategies and deliver marketing programs to support these strategies.

Serving as a support to sales teams nationwide to enhance strategic account development in targeted geographies

Curating a mix of business intelligence resources to drive strategic growth for geographic territories across the US

You will win us over by having the following qualifications:

Basic Qualifications

10+ years of experience in Healthcare Marketing or Sales with US Healthcare systems5+ years of Strategic Marketing specific to Go to Market, Market Segmentation, Market Data Analysis and Marketing Campaigns5+ years of experience developing use cases, case studies and sales pitch decks. 3+ years of experience in managing marketing or sales budgets and optimizing return on investment 3+ years’ experience supporting healthcare specific product(s), service(s) and solutions based on valuable differentiations within the Medical Technology (MT), Operational Technology (OT) or Information Technology space. Applicants must be legally authorized for employment in the United States without need for current or future employer-sponsored work authorization Willingness and ability to travel 20%- 30% of the time, domestic

Preferred Qualifications:

Bachelor’s degree in marketing or related field and a Master of Business Administration (MBA) is preferred. Advanced degrees are desirable. High level of proficiency in US Healthcare Integrated Delivery Networks (IDNs) and Healthcare Systems and national healthcare associations (ASHE, AHA, The Joint Commission, DNV, etc). Minimum 3-5 years of experience working with healthcare facility management and operations. Minimum 3-5 years of previous successes in strategic and tactical marketing, with associated results. Minimum 3-5 years of high proficiency in project and program management managing cross-functional or business teams.

Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be located here: https://www.benefitsquickstart.com/siemens/index.html. The pay range for this position is $89,670-$153,720 and is eligible for 10% Annual Incentive. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Create a better #TomorrowWithUs.

About Siemens:

We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce: 

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

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Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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