1. Strategic Sales Leadership Develop and execute sales strategies across B2B (OEMs, EPCs, Industrial), B2C (retail, channel), and institutional/government segments. Drive market penetration and revenue growth across geographies and product verticals. Build and lead national and regional sales teams with performance-driven KPIs. 2. Product & Technical Expertise Maintain comprehensive knowledge of copper wire SKUs including: Housing wires (FR, FRLS, HRFR, ZHFR) Flexible wires (multi-strand, twin core) Control and instrumentation cables Power cables (LT/HT, XLPE insulated) Solar cables (UV-resistant, TUV certified) Fire survival and flame-retardant cables Data and communication cables (LAN, coaxial, CCTV) Collaborate with R&D and production for new product development and SKU rationalization. 3. Market Research & Pricing Strategy Conduct market intelligence, competitor benchmarking, and customer segmentation. Define pricing models, discount structures, and margin optimization strategies. Monitor market trends and adjust strategies to maintain competitiveness. 4. Channel & Distribution Management Build and manage a nationwide network of distributors, dealers, and channel partners. Design and implement channel incentive programs and performance tracking systems. Ensure product availability, visibility, and service levels across all sales points. 5. Government & Institutional Sales Lead tendering processes for government, PSUs, and infrastructure projects. Relationship management with PSU’s and Infrastructure projects for business generation and retentions. Ensure contracting and compliance with regulatory and documentation requirements. 6. Branding, Advertising & Digital Marketing Define brand positioning and oversee Above The Line (ATL)/Below the Line (BTL) campaigns. Lead digital marketing initiatives including: SEO/SEM and paid media strategies Social media engagement and content marketing Email marketing and lead nurturing Performance analytics and conversion optimization Manage e-commerce platforms and digital sales channels (B2B portals, retail marketplaces). Integrate CRM and marketing automation tools for campaign execution and customer insights. 7. Sales Planning, Forecasting & Credit Control Lead sales forecasting, budgeting, and demand planning using data analytics. Define credit policies and monitor receivables across channels. Minimize bad debts and ensure compliance with credit norms. 8. Leadership & Team Development Build, mentor, and retain a high-performing sales and marketing team. Foster a culture of accountability, customer centricity, and continuous improvement. Promote cross-functional collaboration with R&D, production, and finance. Education Qualification: Essential: MBA in International Business / Marketing Knowledge of e-Commerce platforms (Web and App based) Desirable: B.Tech (Electrical) Certification required: Professional certifications in Sales and Marketing are a plus

Experience:

20-25 years in Sales, with at least 8+ years in the Copper Wire and Cable industry in Sales and Marketing at leadership role. Experience in B2B/B2C sales, preferably in electricals, cables, or building materials. Proven track record in channel development, credit control, and team development.