Key Responsibilities

Sales Strategy & Execution Develop and implement annual sales strategies aligned with overarching business goals. Define sales targets, budgets, and performance KPIs to support long-term profitability and growth. Drive market expansion across new regions, channels, and customer segments. Lead key account development and guide budget allocation to optimize sales performance. Financial & Operational Management Achieve set revenue and profit objectives through effective sales planning and control. Oversee strategic initiatives to increase product visibility and market reach across Egypt. Manage sales budgets, trade investments, and promotional spending with financial discipline. Deliver accurate sales forecasts based on market dynamics and trends. Analyze sales performance by region and implement corrective actions or growth strategies accordingly. Business Development & Market Expansion Identify and capitalize on new business opportunities, partnerships, and distribution channels. Increase product penetration across all relevant platforms including traditional trade, modern trade, and e-commerce. Lead successful product launches, ensuring strong market visibility and demand generation. Collaborate with marketing and category teams to align sales strategies with brand initiatives. Supervise the sales administration function to ensure accurate and timely operational support. Channel Management Design and implement an effective distribution structure to maximize reach and efficiency. Ensure service quality and operational effectiveness across all sales channels. Build and maintain strong relationships with key accounts and channel partners. People Leadership Mentor, motivate, and develop sales teams to drive performance and achieve business objectives. Monitor and review incentive structures to align with sales goals and budget parameters. Foster a high-performance culture through continuous training and development. Trade Activation & Merchandising Lead the planning and execution of trade promotions and in-store activations. Oversee the development and implementation of merchandising strategies to support brand positioning and sales.

Candidate Profile

Core Competencies Strong leadership, negotiation, and communication abilities across all organizational levels. Proven capability to manage the full sales cycle from strategy to execution. Analytical thinker with problem-solving, numerical, and decision-making skills. Innovative and creative approach to driving sales initiatives. Exceptional presentation and interpersonal skills. Qualifications & Experience Bachelor’s degree in Business, Marketing, or a related field; additional sales certifications preferred. MBA or DBA is considered an asset. Minimum of 17 years of sales experience, with at least 5–7 years in the FMCG or cosmetics industry. Strong command of English, both written and spoken. Proficiency in Microsoft Office Suite and ERP systems, preferably SAP. Technical Requirements Regular use of computer systems and office software tools to support daily operations and reporting.