We’re looking for a specification sales leader from the building products industry — someone credible with architects, designers, builders, and installers, and experienced managing long-cycle residential and commercial projects.

This role requires hands-on experience selling installed, hardgoods or technical products within construction or outdoor building environments. Retail-only or non-spec sales backgrounds will not be considered.

Our client is seeking a proven commercial leader to drive national growth and strengthen market presence across Canada. This is a high-impact opportunity to take ownership of a national sales function, shape go-to-market strategy, and accelerate performance through specification-led selling and disciplined commercial execution.

Head of Sales – Canada responsibilities:

Drive national sales and business development performance

Build, manage, and convert a specification-led project pipeline

Lead sales activity through architects, installers, and commercial end channels

Manage, coach, and develop a small regional sales team

Execute regional and national commercial sales strategies

Analyze market trends, competitors, and growth opportunities

Identify and develop new business across residential and commercial projects

The successful candidate has:

7+ years of sales or business development experience in specification-led building products

Proven experience working directly with architects and design professionals

Experience selling through installers and commercial end users

Strong commercial and business development mindset

Experience managing or mentoring a small team (1–3 people)

Bachelor’s degree preferred

Based in Toronto

French fluency is an asset

Compensation and benefits:

Base salary of $140,000–$150,000, plus commission

Candidates with additional experience and higher compensation expectations may be considered

Benefits package

Candidates must be eligible to work in Canada. Only those selected to move forward will be contacted.

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