At Santander Group, we’re transforming how we connect with millions of customers through innovative digital channels. As part of this journey, we’re looking for a Head of Product Digital Engagement to design and deliver solutions that elevate digital journeys, deepen loyalty and deliver personalized value at scale.
Your mission: create meaningful, seamless interactions across Santander’s entire digital ecosystem by harnessing conversational technologies, loyalty and subscription programs, AI-driven experiences and embedded third-party services.
This is a chance to shape the future of customer engagement at one of the world’s largest financial institutions — using innovation and customer-centric design to strengthen long-term relationships and cement Santander’s position as a leading digital financial services provider.
Key Responsibilities
Define and execute engagement strategies across digital channels to maximize customer interaction, satisfaction, and retention.
Lead a team of product managers responsible for developing and delivering digital engagement initiatives across multiple sub-areas.
Conversational Capabilities (Personalized Marketing): Design and orchestrate how and where we deliver personalized, context-aware messages across digital channels to drive new product adoption, feature usage, and actions such as signing up for alerts or enrolling in promotions.
Conversational Interfaces: Develop and scale chatbots, voicebots, and conversational interfaces to provide seamless support and self-service experiences.
Loyalty & Subscriptions: Design and manage loyalty programs and subscription-based models that drive customer retention and lifetime value.
AI-Driven Personalization: Implement and optimize AI-powered solutions that personalize interactions and improve customer experiences.
3rd Party Embedded Experiences: Integrate and oversee third-party digital services to enrich customer journeys within Santander’s platforms.
Cross-functional collaboration: Work closely with technology, product, data, and business teams to deliver scalable, innovative solutions.
Data-driven improvement: Use customer insights and analytics to measure engagement performance and identify opportunities for continuous improvement.
Governance & standards: Ensure compliance, security, and quality across all engagement initiatives and platforms.
What We’re Looking For
Degree in Business, Marketing, Digital Innovation, Computer Science, or related fields.
Proven experience in digital engagement, customer experience, or digital product management.
Deep understanding of personalized marketing, conversational AI, loyalty programs, subscriptions, and embedded digital experiences.
Strong analytical skills and experience using data to drive decisions.
Excellent communication, stakeholder management, and team leadership skills.
Fluency in English; additional languages are a plus.
What we offer:
A dynamic, high-impact role shaping the future of digital banking.
Competitive compensation and opportunities for career growth.
International collaboration and exposure to cutting-edge financial innovation.
Would you like to grow with us? Join our team!
Santander is an equal opportunity employer. All applicants will be considered as equal without paying attention to gender identity, sexual orientation, ethnicity, religion, age, political orientation, union membership nor disability status.
We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build.