We are seeking an ambitious individual to join our International Wealth and Premier Banking (IWPB) team. In this collaborative environment, you will work alongside colleagues to define, manage, and achieve our business targets

HSBC is accelerating its transformation, focusing on agility, innovation, and customer-centricity to become a bank fit for the future. Our business is dedicated to understanding current and future customer needs, identifying market opportunities, and developing and executing effective marketing strategies and related programs.

We are hiring a results-oriented and commercially focused Head of Marketing to spearhead the marketing strategy for IWPB Mexico. Your role will involve enhancing brand equity, developing targeted campaigns for specific segments, achieving performance marketing targets, and ensuring high standards in customer communications. You will manage all marketing programs that support the IWPB strategy and brand goals at the entity level. By partnering closely with segment and product leads, you will ensure alignment between product positioning and customer needs while driving engagement with key partners. This position is pivotal in advancing the bank’s IWPB growth agenda, ensuring our propositions, products, and services are market-leading, clearly understood, well-positioned, and meaningfully differentiated in an increasingly competitive landscape.

Accountabilities:

· Lead marketing strategy and insights initiatives through data analytics, customer insights, customer feedback and complaints, social media listening, market trends/opportunity analysesDevelop marketing and marketing communication strategies, Go-To market strategies to support acquisition, usage and retention programmes, brand equity and channel objectivesLead and accountable for the FRP Plan development for Marketing ensuring alignment across stakeholders and IWPB priorities. Lead and identify opportunities for cross Line of Business (x-LOB) collaboration for further commercial opportunities.Drive a team culture where data and insights inform key decisions and support the development of customer led propositions, products and journeys.Ongoing prioritisation of Marketing initiatives to align with evolving business requirements Identify and work with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered and measured by all areas of the business.Lead the overall 3rd party agency management across strategic, creative, digital, and media agencies ensuring a customer first lens approach adopting agile ways of workingLead deliverables via agile, value streams and sub-value streams for marketing