The DACH Marketing Leader is responsible for developing and executing a comprehensive, customer‑centric health‑system marketing strategy for the Zone, working closely with cross‑functional teams to drive impactful market activation. The role leads a team of marketing and communication professionals, ensuring effective execution, strong collaboration, and continuous development. **Your role:** + Develop and deliver a comprehensive health‑system marketing plan for key customer segments, ensuring alignment with business and sales objectives. + Collaborate with cross‑functional teams to drive integrated planning, secure stakeholder insights, and refine long‑term strategic direction. + Oversee demand‑generation campaigns, monitor performance metrics, and enhance targeting, engagement, and conversion outcomes. + Coordinate all marketing activities related to product launches and promotions, managing the full lifecycle of third‑party and proprietary events. + Enable targeted, audience‑based activation by aligning global marketing strategies with specific needs of the DACH zone. + Lead marketing budget negotiations and maintain diligent oversight of spending in partnership with Finance. + Manage, develop, and coach a team of marketing and communication professionals, ensuring high performance and effective daily operations. + Drive proactive PR and communications efforts for the zone, aligned with the marketing plan and strategic priorities. **You should bring the following:** + Master’s degree in Marketing, Digital Marketing, Business Administration, E‑Commerce Management, or equivalent. + 5–10 years of experience in marketing roles. + Strong capabilities in campaign, brand, and integrated marketing management. + Expertise in marketing analytics and customer segmentation/targeting. + Proven experience in sales enablement and omnichannel customer engagement. + Leadership skills with experience in people and budget management. + MedTech or healthcare industry knowledge + fluency in German and English **Philips benefits for you:** + Annual leave: 30 days + Mobility and devices: subsidized Germany ticket, leasing opportunities for private use (bicycles, cars, smartphones,…) + Philips University & Philips in Balance: Wide range of professional training courses and for personal development & Healthcare + Philips Pension Fund: Employer-funded pension plan + “Partnerzeit” – two paid weeks off after your partner has given birth + Philips MyShop: Discount on Philips products + Meals: Free drinks and low prices in our canteen and Café Philistro + Culture: Informal culture, a paid day for voluntary work, various team/cultural activities (on sustainability, diversity, ...), etc. **How We Work Together** We believe that we achieve better results when we work together rather than apart. For this role this means to be on-site at least 3 days a week. **About Philips** We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. With patient safety and Quality as our fundamental premise, we focus on regulatory requirements and quality standards in our daily work. Do the work of your life to help the lives of others. + Learn more about our business. + Discover our rich and exciting history. + Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here. \#LI-OFFICE