We're seeking an exceptional marketing leader and entrepreneur to serve as the Head of Marketing for an entirely new business initiative. This is a high-impact role in a strategically-important new business for Amazon. The candidate will be responsible for building awareness and driving customer engagement for a new category in the Automotive space. You will build the go-to-market plan working closely with strategic partners, external agencies and internal teams. You will also build a playbook for international expansion marketing as we scale the business to other countries.
This is a true builder role. We're looking for an entrepreneurial leader who thrives at dealing with ambiguity and enjoys a start-up environment.


Key job responsibilities
● Build a resourcing plan and hire a lean team to accomplish the following objectives:
● Identify the target customer for the new product category on Amazon
● Build the new brand positioning
● Generate awareness for the new category, both on Amazon and through off-Amazon channels
● Develop and execute integrated marketing campaigns (both digital and physical events) that introduce target customers to this new capability on Amazon
● Track campaign performance and iterate to drive higher efficiency
● Leverage Amazon's marketing channels and tools to drive customer discovery and engagement
● Understand and align with key partner needs to drive strategic marketing plans that work in tandem with one another
● Create collaborative marketing frameworks that amplify partner brands while building the new Amazon category
● Serve as the marketing liaison between Amazon and partner agencies
● Develop regionalized marketing strategy and deployment that reflects deep understanding of market nuances relative to the US
● Translate local cultural insights into compelling marketing campaigns, event strategies, and messaging
● Ensure all marketing efforts resonate authentically with local consumers
● Partner with PR teams to drive international expansion messaging and consumer PR tactics
● Manage launch communications and ongoing brand storytelling
● Work with legal teams to implement regional advertising guidance and ensure compliance with UK advertising standards
● Navigate automotive-specific regulatory requirements for marketing in the UK
● Identify, evaluate, and onboard agency partners and contractors needed to execute marketing programs
● Manage agency relationships and ensure quality delivery against objectives and timelines