Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role is responsible for leading the Marketing strategy in the US and the global Product Marketing strategy for the XB capabilities/products manufactured in the US. Furthermore, the role holder is responsible for managing the Marketing team in the US and for supporting global Marketing initiatives/projects as well as other projects/initiatives as prioritized by the Group Head of Institutional Product Marketing.

This role is part of the Asset Management Marketing Client Experience team and while the role primarily focusing on US related client segment specific marketing activities as well as product marketing activities for XB capabilities/products you will be required to work across the spectrum of propositions and products in the HSBC Asset Management business.

As a team head within the Asset Management Marketing team, one of the key responsibilities – together with your team – will be to translate business opportunities into Marketing strategies. To do so effectively, we believe you will need the below capabilities and outlook:

Join the dots across consumer insights, internal / external data and business opportunities to develop a robust and incisive marketing strategy

Distill and present information to the business as well as the agency partners

Work across a spectrum of stakeholders including Marketing, Analytics, Insights, Products, Propositions, Compliance, Legal, PR and Agencies

Work on strategies pertaining to acquisition, engagement, brand development and customer experience for specific customer segments (Institutional Wholesale)

Have a good understanding of asset management capabilities and products

Work in a collaborative way with the marketing teams in countries / regions, but at the same try and elevate the conversation so they can get a wider view of the global business ambitions

Solve problems in a creative way without losing focus on the business objective

Challenge in a constructive way to ensure the best outcome for the customer, business and the brand

Working in a ‘test and learn’ environment, where perfection is not the ambition, but adding incremental sustainable value in a short period of time is the key consideration. You also need to be comfortable with failure, but focus on building a learn fast attitude within the team

Have a strong understanding of the financial services industry and the revenue drivers across products and propositions

Have a curiosity about why people behave in a certain way and how does that translate to a business opportunity

Have a world view to ensure you appreciate the local nuances across our markets, rather than applying one size fits all approach

Be comfortable working in an individual contributor role and delivering on the plan

Prioritize based on customer / business impact

Be able to strategize as well as think through implementation with the same ease

Have strong project management skills to ensure pace in delivery

Have a basic level of knowledge in Digital Marketing

Have worked in a country marketing / business team in the Asset Management industry previously, so you understand the process of campaign delivery / proposition development

For this role, HSBC targets a pay range between $122,000.00 and $183,000.00.

The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.