Head of CRM – Stamford, CT
Be a part of a revolutionary change!
At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC.
Your ‘day to day’:
The Head of CRM will be responsible for leading the planning, development, and execution of world-class consumer engagement, acquisition and retention initiatives across the US market. This is a leadership role focused on driving the transformation and maturity of CRM and digital marketing capabilities at scale, leveraging experience in regulated industries. The ideal candidate is a proven leader who can introduce responsible marketing strategies, and champion the rollout of cutting-edge marketing technologies and CRM platforms. This individual will play a critical role in guiding US CRM activations, building a multi-category framework, optimizing consumer journeys, and leading a cross-functional team.
Lead US CRM activations, ensuring alignment with evolving business goals, regulatory frameworks, and brand objectives.Oversee CRM implementation and digital capability development across the US market, driving consumer acquisition, retention, and loyalty.Act as a CRM SME bridging global strategy with regional execution (when applicable) and advising on optimization and best practices.Establish segmentation strategies and consumer journey frameworks for omnichannel engagement, from acquisition through long-term loyalty.Collaborate closely with SEO, paid media, social engagement, e-commerce, email, and CSC to guide digital transformation initiatives.Partner with agencies, CX, Brand, channel heads and other internal stakeholders to ensure the successful rollout of CRM platforms and digital infrastructure.Promote responsible and compliant marketing practices that uphold consumer data privacy and local market regulations.Cultivate high-performing team through mentorship, training, and cross-functional collaboration.
Who we’re looking for:
Exposure to Salesforce Marketing CloudMulti-category or cross-category brand management experience15+ years of progressive leadership in CRM, digital marketing, and marketing technology across multinational organizations.Deep expertise in CRM strategy, consumer journey mapping, and digital infrastructure deployment in highly regulated environments.Proven success in launching consumer engagement, acquisition and retention programs and consumer segmentation models.Proven experience leading large, cross-functional teams across marketing, and/or IT, CX, and vendor networks.Hands-on experience with global CRM platforms, data strategies, and consumer analytics to guide targeted, data-driven marketing.Bachelor’s degree in marketing or related technical field, Master’s a plus.Comfortable working across time zones, cultures, and compliance requirements, with a strong understanding of global market dynamics.
Annual Base Salary Range: $160,000 - $220,000
What we offer
We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.Take pride in delivering our promise to society: To improve the lives of millions of smokers.
PMI is an Equal Opportunity Employer.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI’s affiliates first entered the U.S. market following the company’s acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS electronically heated tobacco devices and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.