**ROLE** **DESCRIPTION** Business Management 50% Customer Management 25% People Management 25% Leads and directs all marketing activities for the assigned brand or business including P&L responsibility, to achieve volume, organic growth, market share and profit objectives in line with the overall business priorities. Leads the implementation of the omni-channel (i.e., integrating traditional, digital, ecommerce and CRM channels to deliver a unified customer experience) marketing strategy and tactics and provide appropriate support to affiliates to assure the commercial success of assigned Abbott Nutrition Brands. Supports the development of marketeers through peer coaching and feedback **BUSINESS** **OUTCOMES** + Increasedrelevance,demandforandsalesofAbbottproducts atalllevelsofterritorycustomers(hospital, HCPs, etc.) resulting in increased market share + Increasedcustomerandconsumerconsiderationandtrial(andotherattributes) resultsacross platforms/channels as measured in brand health tracking + Newuserrecruitmentanduserloyalty + Highbrandintegrityacrossallcampaigns,marketinginitiativesandcommunications + Highperforming,agilehybridMarketingteam **KEY** **RESPONSIBILITIES** **&** **ACTIVITIES** + Maintainsadeepunderstandingofthedemographics,psychologies,andbehavioraldriversofAbbott + Nutritionbrand’scustomersandconsumers. + Developandprovidestrategicplanningandcommercialinputtothedevelopmentoftheassignedbrandor business. Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities. + Establishmarketingstrategiesforbrand(s)includingadvertising/promotions,pricingstrategy,distribution channel management, product development, tactical plan development and execution. + Participateinthedevelopmentofbusinessplans,identifyareasofconcernandmodifymarketingprograms to address changes in the marketplace. + Developannualdigitalandinnovationstrategyandomni-channelplanforthebrand,aligningtheeffortsof Marketing and Sales to drive demand for Abbott Nutrition Brands + Leadsthecollaborationwithecommerce,sales,regulatory,ITandexternalagencies&platformstosupport the execution of key processes related to e-Store + Leadstheanalysesandevaluationofcustomerandconsumerexperiences/journeysacrossmultiple channels and touch points **KEY** **RESPONSIBILITIES** **&** **ACTIVITIES** + Supportstheidentificationof potentialnewlocalcommercialopportunitiesintermsofproduct/brand, consumer engagement and go-to-market solutions + Develop and execute national brand education, publication and promotional activities to effectively communicatethestrategicpositioningandlifecycledevelopmentofproductstocustomersacrossall channels + Developandexecutefinancialmodels,marketdistributionandlaunchplans,pricing/reimbursement strategy, distribution/ service strategy, situation analysis and assessment of opportunities, ongoing surveillance of emerging technologies and competitive activities, advisory boards and focus groups. + Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promoteandselltheproduct.Managepromotionalmaterialstoestablishproductbrandingandmessaging. + Drivebrandpositioningandcompetitivesellingstrategiesaswellasprovideleadershipinmanagingthe logistics, market share and revenue of the product. + Overseethedevelopmentofsellingtoolsforthefield,whichincludesthecoordinationofinternalmarketing research and market claims testing. + Supportsupskillinganddevelopmentofmarketersthroughmodelling,coachingandfeedback + Collaboratewithinternalandexternalstakeholderstoachieveobjectives.Thesegroupsincludeexternal customersandconsumers,FieldSales,R&D,RegulatoryAffairs,Manufacturing,Logistics,PublicAffairs, Marketing and Executive Management and external vendors or agencies. + Role-modelethicalbehaviorbydemonstratingintegrityandtransparency **KEY** **BUSINESS** **CHALLENGES** + Supportinganddriving growthandmarketshare throughout anevolving,hightrafficdigitalecosystem inan increasinglycomplexmarket(i.e.,decreasingHCPaccess,extensionofcustomerrelationshiptoconsumers, need for personalization of value) + Continuouslyimprovingdigitalknowledge,application,andintegratedcross-functionalwaysofworkingto drive omnichannel engagement and maximize customer and consumer insights + Maintainingconsistencyacrossmultipleplatformsinanomni-channelenvironment + Leveragingdigitalplatformstodriveandsupportcustomerengagementwhileatthesametimeeducating and influencing cross-functional partners, customer, and consumers to adopt new ways of engaging and interacting + Highquality,highvolume,rapidcontentdevelopmentsacrossomni-channelplatformsforevolvingaudiences + Managingchange,planningforthefuturewhilemaintainingcurrentbusiness, andnavigatingambiguityina dynamic digital consumer landscape + Usingdatatoremainagile;anticipatingand meetingthechangingneedsofthemarket/customers todrive results + Collaboratingacrossalargesalesorganization,buildingrelationshipswiththerightstakeholdersandcross- functional partners to solve issues and drive performance **KEY** **SUCCESS** **FACTORS** + Stronganalyticalandcustomerinsightskills,includingconfidencewithbothdigitaltoolsandtraditional touchpoints across all channels and platforms + Abilitytointerpretandtranslateonlineandofflinecustomerbehaviorsintostrategicactivities + Proficientinmarketingresearchandstatisticalanalysis + Comfortwithcomplexity,criticalthinkingandproblem-solving(mentalagility) + Abilitytomakenewconnectionsbetweendataandinsights,andtomaketheseideasunderstandableand actionable to others + Solidknowledgeofdigitalmarketingincludinganalyticstools(e.g.,GoogleAnalytics,NetInsight,Omniture, WebTrends, SEMRush, etc.) + Workingcollaborativelywithcross-functionalpartners(Innovation,Analytics)tooptimizequalityand impactof omni-channel plans and campaigns **EDUCATION** Bachelor's degree and above in business management/ marketing, nutrition science, food science or a related science field will be a plus. **QUALIFICATIONS** + 10 yrs’ of experience in brand marketing in pharmaceuticals or healthcare industry + Excellent analytical, communication, and project management skills. + Ability to work collaboratively in a cross-functional team environment. + Proven track record of past successful achievement, demonstrated to drive product recommendation, usage or sales in ethical related channel. + Good team leader & player with strong growth mindset, excellent communication, interpersonal, project management, and analytical skills + Proficiency in Mandarin and English is a must An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com