**Job Description :** **Job title: Head of Business Effectiveness & Commercial Transformation** **Location: Amsterdam** **ABOUT US** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value. **Our Ambition** **Our ambition is** to be a world class Sales organization focused on winning with customers and consumers and becoming the most trusted consumer goods company in the world winning through execution. **Execution Excellence is** where the Diageo Growth Model comes to life with our customers and outlets. Success in this area is our biggest opportunity for driving top line growth and market share. To achieve execution excellence, we need to become a world-class, end-to-end, customer-focused and digitally enabled sales organization. Change management is seen as an enabler to achieve our ambition. This includes our **Route to Consumer** (RTC) transformation and its principles ensure that we have a standard approach in how we go to market indifferent of the country in BxN. It is formed of **a highly interdependent set of processes** (data foundations, outlet execution KPIs, Sales Incentivization), **tools** (Commercial dashboards) and **systems** (Trax, EDGE 365, Contract Management) that will bring data analytics, technology, consistent ways of working, and a customer-first mind-set to the forefront of every interaction with our partners. This 360 degree approach will give everyone in Diageo the same view of the customer, helping us to provide improved sales performance and ensuring that ultimately we win at the point of purchase. **We, the Business Effectiveness & Commercial Transformation team are** _key commercial partners passionate about providing solutions putting execution at the heart and translating insights into actions to drive performance improvement in BxN_ . **ABOUT THE ROLE** The purpose of this role is to shape the mid- and long-term Commercial Transformation strategy in BxN, lead the RTC agenda and ensure Performance improvement through Commercial data delivery at all levels embedded in the annual business planning process and amplified through an optimized Sales incentivization Programme. As we are transforming the way we operate and with the mission to becoming the _Execution Engine_ of Diageo you will play a pivotal role in making the change happen. This role will be part of the BxN Commercial Leadership team and work in close collaboration with all Commercial leads, global D&T and distribution partners to ensure all needed alignments for an effective and efficient implementation of our key priorities across Performance Management, RTC, SIP and more. Several teams members in the BxN team will also be supporting the commercial transformation agenda in Poland and Greece, so remit of role will in certain areas also include these countries. **KEY Responsibilities include, but are not limited to, the following** + Lead Commercial Performance Improvement agenda in BxN leveraging the right digital tools to translate insights into growth opportunitites that ultimately bring performance to life for all levels. + Manage senior stakeholders across markets and prioritize Sales execution initiatives that will fuel the big bets of our NE business strategy. + Shape the Commercial Transformation in partnership with Marketing and the Commercial organization delivering consistent outlet segmentation, robust coverage strategy and unified KPI reporting and incetives. + Inform strategic business planning through embedding execution in annual planning cycle and S&OP processes via commercial data delivery. + Finalization of SIP review and implementation of enhanced incentive scheme + Own the technology road map for improvement of sales tools and reporting/dashboard platforms in collaboration with Europe/Global + Manage and lead a team of 6 direct reports providing regular feedback and coaching. + Collaborate closely with Global Sales, D&T and cross-regional teams on execution excellence and technology projects relevant for BxN. **Ideal experiences / Qualifications / capabilities** + 10+ years of commercial experience and/or commercial transformation background + Strong stakeholder management, ability to influence and partner at senior level and experience in successful team collaboration. + Experience of change management and commercial strategy development. + Proven ability to deliver results and drive transformation through the organization. + Authentic, natural leader and skilled influencer. + Team leadership experience. + High level of multi-tasking capabilities. + Languages - English (fluent) additional languages a plus **Flexible Working Statement** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Regular **Primary Location:** Amsterdam **Additional Locations :** **Job Posting Start Date :** 2025-09-16 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)