At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The PositionWho we are

Group Communications (GC) is responsible for creating a lasting positive image of Roche and are representing the company's voice on a Group level: We communicate Roche’s strategy and how we deliver on our purpose of “Doing now what patients need next” to Roche colleagues and external audiences. We drive integrated and global campaigns and provide platforms for communications business partners as well as our affiliates to engage with audiences. We contribute to building trust of key stakeholders, to managing Roche’s brand and reputation and to building a favourable environment for our business. We aspire to be: innovative; forward-looking; creative; courageous; representing a strong, integrated corporate brand and audience experience. We work in an environment where people can thrive, learn new skills, create great things and have fun together.

Our communications vision is ambitious and simple: We inspire the world about Roche’s contribution to people’s health.

The Brand & Digital Experience Centre of Excellence (CoE) is where creativity, insight and technology come together to shape how the world experiences Roche. Our mission is to turn brand into experience – delivering powerful storytelling, seamless digital platforms, and campaigns that build trust, inspire connection, and advance health. Bringing together expertise across brand, governance, creative, intelligence, channels and campaigning, we enable Roche to communicate with clarity and impact, helping our stakeholders see, feel and believe in our contribution to people’s lives.

The Position

As the Head of Brand & Governance, you will be the global guardian of Roche’s brand and digital governance frameworks. This senior leadership role is responsible for setting the strategic guardrails of the masterbrand while ensuring our digital channels, assets, and publishing practices are governed with clarity, compliance, and accessibility.

You will oversee the brand system - architecture, identity, guidelines - and lead governance processes across platforms, accessibility, and asset lifecycle management. You will be a member of the Brand Council, ensuring that brand decisions are transparent, data-driven, and enable both control and creativity. You will report to the Head of Brand & Digital Experience and serve as a member of the CoE leadership team.

Your Opportunities

Define and steward the Roche masterbrand globally.

Support the overarching definition of Roche’s brand strategy and positioning, in collaboration with the Reputation Team.

Lead the brand architecture and naming system, ensuring simplicity and coherence across divisions, products, and initiatives.

Own and evolve the enterprise tone of voice and visual identity system foundations.

Oversee the creation and updating of brand guidelines, policies, and standards, ensuring adoption across affiliates and agencies.

Govern exceptions and waivers through the Brand Council and act as co-chair for its decision-making process.

Drive brand adoption and training programmes globally, supporting affiliates and partners to apply the brand effectively.

Establish and enforce co-branding and partnership rules for alliances, sponsorships, and influencer engagements.

Ensure compliance and consistency through formal review gates, audits, and advisory support.

Lead Roche’s digital governance framework, defining standards for channel usage, publishing, and platform compliance.

Drive streamlining of the digital landscape, consolidating and cleaning up platforms for efficiency and compliance. 

Oversee the Digital Asset Management (DAM) lifecycle - taxonomy, metadata, rights, ingestion, and retirement.

Provide agency governance oversight, ensuring partners adhere to Roche’s brand and governance standards.

Collaborate with our Intelligence Team to monitor brand health, consistency, and adoption across geographies.

Who you are

You are a strategic brand and governance leader with a proven track record in managing global identity systems and digital standards. You bring:

10+ years of experience in brand management, corporate communications, and/or digital governance in a complex, global environment.

5+ years of leadership experience, including leading diverse and multicultural teams.

Deep expertise in brand strategy, governance, and architecture, with the ability to simplify complexity into clear systems.

Strong understanding of visual identity systems (logos, grids, typography, imagery, motion) and their role in building equity.

Experience designing and running digital governance frameworks — policies, compliance, accessibility, and asset lifecycle management.

Track record of driving brand adoption across large, complex organisations and global partner networks.

Excellent interpersonal and influencing skills, with the ability to align senior stakeholders and inspire confidence.

Fluency in English (written and spoken); other languages are an advantage.

Location: Basel is the primary location. Additional locations may be considered at the hiring manager’s discretion.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.