Head of Brand and Paid Media, Amazon Business Central Marketing
Amazon.com
Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
Amazon Business’ Central Marketing Team is seeking an experienced, strategic Head of Brand and Paid Media to lead these multi-faceted functions to the next level. You will lead a team of brand and paid media marketers, responsible for driving awareness and consideration of AB worldwide. In this role, you will be responsible for planning, developing, executing, and optimizing a bar raising worldwide mass advertising campaign. You will also be responsible for setting the strategy for how Amazon Business leverages paid channels (excl. paid search) to deepen brand affinity and purchase intent. You will partner closely with and be expected to represent these functions with Amazon Consumer and pan-Amazon B2B brand and media teams, creative and media agencies, and Amazon Business executive and product tech leadership. You will also partner closely with audience-specific marketers, marketing ops, data engineers / scientists, and market research / user experience research. You will build and scale a media measurement framework, and optimize plans for all paid media (excl. paid search) on- and off-Amazon, operating as a center of excellence for all Amazon Business marketers worldwide.
Key job responsibilities
· Developing multi-year plan to step change AB awareness and consideration
· Developing annual operating plan
· Developing brand campaign strategies
· Developing and executing strategies for paid media campaigns and optimization, for brand awareness, customer acquisition, and product sales
· Leading creative and media agencies and cross-functional teams for execution
· Developing mechanisms for inspecting and elevating campaign performance worldwide
· Driving global scalability of brand marketing campaigns and media
· Implementing mechanisms to audit how AB brand is represented on all touch points
· Keeping up with the advancement of advertising science and trends
Amazon Business’ Central Marketing Team is seeking an experienced, strategic Head of Brand and Paid Media to lead these multi-faceted functions to the next level. You will lead a team of brand and paid media marketers, responsible for driving awareness and consideration of AB worldwide. In this role, you will be responsible for planning, developing, executing, and optimizing a bar raising worldwide mass advertising campaign. You will also be responsible for setting the strategy for how Amazon Business leverages paid channels (excl. paid search) to deepen brand affinity and purchase intent. You will partner closely with and be expected to represent these functions with Amazon Consumer and pan-Amazon B2B brand and media teams, creative and media agencies, and Amazon Business executive and product tech leadership. You will also partner closely with audience-specific marketers, marketing ops, data engineers / scientists, and market research / user experience research. You will build and scale a media measurement framework, and optimize plans for all paid media (excl. paid search) on- and off-Amazon, operating as a center of excellence for all Amazon Business marketers worldwide.
Key job responsibilities
· Developing multi-year plan to step change AB awareness and consideration
· Developing annual operating plan
· Developing brand campaign strategies
· Developing and executing strategies for paid media campaigns and optimization, for brand awareness, customer acquisition, and product sales
· Leading creative and media agencies and cross-functional teams for execution
· Developing mechanisms for inspecting and elevating campaign performance worldwide
· Driving global scalability of brand marketing campaigns and media
· Implementing mechanisms to audit how AB brand is represented on all touch points
· Keeping up with the advancement of advertising science and trends
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