**Head of** **Brand and Creative** **, U.S. Consumer Cards** **Marketin** **g – C16** Citi is more than a global financial services company. It’s an engine for progress. Citi’s mission is to serve as a trusted partner to its clients and communities by responsibly providing financial services that enable growth and economic progress. Citi is a trusted brand with over 200 years of helping to lead the way in the continuously evolving financial services sector. Citi has financial operations in 160 countries, with 200 million clients and has the breadth and depth of a platform for talented individuals to build remarkable careers. The U.S. Consumer Cards organization delivers a wide array of payment, lending, and loyalty services to individual consumers, managing significant customer accounts through both proprietary branded cards and long-standing partnerships with industry leaders. To deliver on Citi’s brand promise, the business operates as a truly client-centric organization, driving a high-tech, high-touch experience to capture the full Citi card relationship. **Job Summary** Reporting to the Head of Marketing, U.S. Consumer Cards, this role leads a consolidated function responsible for defining and executing the US Consumer Cards brand strategy and creative vision across all marketing communications and marketing customer experiences. This is a critical new role focused on championing creative excellence, managing the US Consumer Cards brand and visual identity, integrating the US Consumer Cards brand and visual identity with Citi’s enterprise brand and visual identity, overseeing internal creative services (Skyline), driving advertising and experiential efforts, and leading the 360 marketing team dedicated to large-scale product launches and refreshes. This leader will shape a unified, differentiated brand presence for US Consumer Cards, driving measurable brand awareness, acquisition and engagement metrics through innovative creative and messaging platforms. The ideal candidate will be a visionary leader with deep expertise in brand strategy, integrated marketing, creative direction, and team leadership, capable of inspiring creative professionals and influencing senior stakeholders to deliver exceptional work that resonates with our target audiences and drives profitable growth. **Responsibilities** + Define,developand deliver a breakthrough brand strategy and visual identity for the new US Consumer Cards business. + Developa new brand strategy and visual identity for US Consumer Cards. Enforce thebrand strategy, architecture, and identity guidelines across all branded and partner card segments and marketing communications. + Serve as the USConsumer Cards Marketingstrategic partner and subject matter expert for the Citi brand, ensuring consistent application and alignment with broader Citi guidelines. + Lead creative direction, storytelling, and innovative cross-channel marketing campaigns, elevating the brand with distinctive, relevant creative and experiences. + Develop consumer-focused, insight-driven briefs, lead integrated agency briefing sessions, and manage agency relationships.Leverage research and analytics insights for brief development and continuous campaign enhancement. + OverseeSkyline (consumer marketinginternal creative services)operations, fostering a best-in-class creative and content business for profitable growth. + Lead the360Marketingteamfor large-scale product launches and refreshes, ensuring compelling and integrated creative solutionsdelivered across all marketing channels. + Manage the advertising and experiential team with a focus on delivering breakthroughmarketing creativeand experiences that drive awareness,engagementand loyalty with the Citi. + Set aggressive north star vision for the organization and mobilize talent and capabilities to deliver with high velocity. + Manage and inspire multiple teams of senior creative and marketing professionals, fostering a high-performance, collaborative environment. + Providestrategic guidance to internal business partners on marketing materials, messaging, and brand guidelines, ensuring consistency. + Develop and manage a creative governance center of excellence to ensure all creative adheres to standards anddeliversan exceptional and clear client experience that brings the brand to life for customers and prospects. + Be at the forefront of AI and applications across the Brand & Creativeorganizationto drive efficiency in delivery andimprove marketing effectiveness. + Stay abreast of competitive intelligence to help inform opportunities to create distinction in the market. + Collaborate closely withUS Consumer Cards Marketing Teams(Acquisitions, Customer Marketing, Paid Media), ProductManagement, Digital, and other functional partners to align brand and creativestrategies with businessobjectives. + Manage legal, compliance, and product review processes for all brand creative, ensuring clarity, transparency, consumer relevance, and adherence to applicable laws and regulations. **Qualifications** + 15+ years of progressive experience in brand strategy, integrated marketing, creative leadership, or advertising, including 10+ years of managerial experience, preferably within financial services or innovation-driven industries. + Proven success leading brand transformations or high-impact creative campaigns at scale, with a demonstrable history of managing and inspiring high-performing, cross-functional teams and agency partners. + Exceptional creative sensibility combined with a data-informed mindset and a strong understanding of measurable brand awareness metrics. + Strategic thinker with strong executive presence and the ability to influence senior stakeholders across matrixed and global organizations. + Deepexpertisein digital marketing, capable of creating breakthrough creative and client experiences across various channels. + Outstanding organizational, project management, and communication skills, complemented by high emotional intelligence and strong partnership capabilities. + Ambitious self-starter with a strong drive for results, adept at thriving in fast-paced, innovative, and rapidly evolving industries. **Education** + Bachelor’s/University degree,Master’sdegree preferred. ------------------------------------------------------ **Job Family Group:** Marketing ------------------------------------------------------ **Job Family:** Advertising, Branding and Media ------------------------------------------------------ **Time Type:** Full time ------------------------------------------------------ **Primary Location:** New York New York United States ------------------------------------------------------ **Primary Location Full Time Salary Range:** $250,000.00 - $500,000.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. ------------------------------------------------------ **Most Relevant Skills** Please see the requirements listed above. ------------------------------------------------------ **Other Relevant Skills** For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ **Anticipated Posting Close Date:** Mar 26, 2026 ------------------------------------------------------ _Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._ _If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm) ._ _View Citi’s EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy) and the Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) poster._ Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.