Role Summary:
As a Principal Event Marketing Manager, you will be responsible for driving the strategy and execution of highly complex, enterprise-wide event marketing initiatives with significant business impact. You will operate with complete independence, often tackling ambiguous or undefined challenges where the long-term strategy has yet to be determined. Leveraging your deep specialized expertise and broad business acumen, you will invent, evolve, and simplify event marketing strategies to drive cross-organizational alignment and coherence. You will be trusted to make high-stakes decisions that shape the future direction of Amazon's event marketing efforts.



Key job responsibilities
• Manage the strategy and execution of significantly complex, high-impact event marketing initiatives that span multiple teams and business units
• Define the business problem, marketing objectives and event strategy in the absence of clear direction, drawing on deep specialized expertise and broad business acumen
• Aggregate and synthesize insights from multiple sources to inform innovative, data-driven event marketing strategies that drive long-term customer and business impact
• Assess risks, drive clarity, and foster shared understanding by asking probing questions and challenging assumptions
• Influence organizational priorities, internal/external stakeholders, and technology direction through compelling, data-driven business cases
• Proactively drive executive-level business and strategy reviews to align teams toward coherent and effective event marketing plans
• Identify and eliminate inefficiencies, repetitive processes, and unnecessary event marketing initiatives to accelerate progress and drive operational excellence
• Create and optimize critical mechanisms (e.g. processes, playbooks, tools) to ensure long-term sustainability and scalability of event marketing strategies
• Effectively partner with senior leadership, exercising expert judgement to navigate ambiguity and make high-stakes decisions
• Educate and empower the broader Amazon marketing community by sharing knowledge, best practices and lessons learned
• Play a pivotal role in the career development of others through managing teams, providing coaching and mentorship, promotion assessments and performance feedback


About the team
The AWS Global Events team develops and delivers influential events that demonstrate AWS's thought leadership, drive innovation, and foster growth. Through customer-obsessed content-driven experiences, we aim to educate, build meaningful connections, and accelerate the adoption of advanced cloud technologies with event attendees. Our events inspire attendees, increase brand awareness and consideration, and deliver measurable results continually raising the bar for event experiences.

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.