**Position Summary** The Marketing Excellence Lead plays a pivotal role in elevating the strategic and creative impact of marketing across the organization. This role serves as a catalyst for cross-functional collaboration, driving consistency, effectiveness, and measurable impact across all marketing activities. **Roles & Responsibilities** As part of the Integrated Marketing team, this role is responsible for shaping and institutionalizing best-in-class marketing practices across strategy, execution, and capability development. By fostering a culture of continuous improvement and innovation, the Marketing Excellence Lead ensures this role ensures that marketing efforts are aligned with business objectives and effectively engage target audiences. **Strategic Leadership & Brand Stewardship** + Collaborate with brand and cross-functional teams (e.g., Research, Medical, Regulatory, Media & Digital Marketing, Digital Transformation) to shape cohesive brand strategies and narratives. + Lead the development of strategic marketing briefs aligned with business objectives. + Identify and translate customer insights and market opportunities into actionable brand strategies. + Craft compelling brand communications and positioning to enhance visibility and impact. **Marketing Planning & Execution** + Guide annual brand planning processes in alignment with global frameworks. + Ensure storytelling is consistent, audience-relevant, and optimized across all channels. + Support deployment and governance of global marketing processes and standards. **Communication Excellence** + Embed communication excellence through standardized frameworks, templates, and creative guidance. + Develop and implement marketing excellence frameworks to elevate brand performance. + Foster a culture of consumer and customer centricity across all marketing initiatives. **Systems, Tools & Governance** + Serve as the global point of contact for marketing systems and tools (e.g., Brand IQ). + Oversee the adoption and effective use of global marketing platforms and standards. **Stakeholder Engagement & Alignment** + Manage relationships with internal and external senior stakeholders to ensure alignment on marketing priorities and deliverables. + Act as a key liaison across teams to drive collaboration and shared accountability. **Job Requirements** **Qualification** + MBA or Masters in Marketing, Business, Communications or a related field **Work Experience** + **Over 14 years of progressive leadership** in strategic marketing, brand management, and integrated communications. Prior exposure to the pharmaceutical or healthcare industry is an advantage. + Proven **ability to lead and inspire cross-functional teams** , while effectively influencing senior stakeholders across global and affiliate structures. + Deep **expertise in customer-centric marketing** , **brand storytelling** , and **creative strategy development.** + **Demonstrated success in driving marketing excellence** and delivering impactful outcomes across diverse brands and markets. + A **strategic thinker** with a pragmatic, hands-on approach to execution and operational discipline. + Experienced in **navigating complex, matrix global environments** and adept at aligning senior leadership around unified marketing strategies & priorities. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com