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Job Description

Title: - HCP Marketing Lead

Location: - Mumbai

OBJECTIVES/PURPOSE

Takeda sees a world where all people across the globe, regardless of age, race, or socio-economic class are protected against the threat of dengue. 

The HCP Marketing Lead will drive the development and execution of HCP activation strategies for Pediatric and Adult vaccine segments, starting from the pre-launch phase for India & Sri Lanka. The incumbent would successfully lead the HCP marketing activities by developing and executing brand plans for driving VCR rates across Peds and Adult segmentThe HCP Marketing Lead will collaborate closely with Medical, Sales (Private Market – Peds & Adult), DD&T, Business Intelligence, Compliance, Legal, Finance, Global Marketing teams, and external agenciesThe incumbent will be developing and executing the launch strategy in collaboration with cross-functional teams for successful launch of vaccine

ACCOUNTABILITIES

Deliver best-in class launch for vaccine portfolio

Collaborate and work closely with cross-functional teams to ensure adherence to the launch planDevelop marketing strategies, campaigns, and messaging architecture to support the vaccine launch in IndiaLead pre-launch market research and conditioning to ensure launch readiness

Maximize the business opportunity throughout the product life cycle

Conduct in-depth business potential analysis and create short-, mid-, and long-term sales projections and business plansDefine and communicate a clear brand vision along with short- and long-term product objectives

Development and follow-ups on annual brand plans

Becomes the owners of the annual brand plans including therapy area know-how, patient flow, market segmentation, key market drivers, competition assessmentTranslate the market situational analysis into an adequate SWOTDevelop the key sales, market research and business business objectives for each business yearDevelop the relevant action and budget plan to achieve the agreed upon objectivesThe successful achievement of tactical objectives and milestones outlined within the strategic marketing plans as agreed with Marketing Head

Drive the implementation sales and marketing tactical plan

Ensure commitment from sales, medical and the broader organization to implement the product tactical plansSpend sufficient time in the field to follow up on the implementation of the tactical plans and to gather new insights and feedback for future brand plans and provide relevant feedback to sales, medical and the broader organizationDevelop an efficient tracking system to ensure close monitoring of status of consumption of the available budget and makes periodical assessment if the intended investment results were achievedFor all activities, ensure Takeda Code of Conduct and compliance principles

KOL management

Co-responsibility with medical and sales for KOL identification and management.Develop and successfully implement an appropriated national KOL management planDemonstrate strong capability in influencing KOLs and build strong relationships based on trust and respect (compliant with Takeda Code of Conduct and compliance principles)

OCE strategy & delivery

Build & drive integrated omnichannel strategy for covered HCPs to augment the physical visits for conversion on vaccineBuild & drive end-to-end digital business model for uncovered HCPs across Peds and Adult for lead generation and insights to expand physical reach in collaboration with DD&T

EDUCATION AND EXPERIENCE

Master’s degree: MBA preferredAround 10-14 years of experience in marketing, brand strategy, product marketing, field sales, marketing planning management in pharmaceutical industryExpertise in brand planning, measurement, execution with an emphasis on digital strategy for HCPsAbility to create presentations and distil team thinking into clear and actionable recommendationsDemonstrate strategic thinking, initiative, creativity and proven-track record for innovationOrganizational and project management skills, ability to work on multiple and often diverse areas and to prioritize effectivelyAbility to collaborate with cross-functional teams without direct authority internally and externally with key stakeholdersHave a strong governance mindset to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in placeLaunch experience is preferred

LocationsMumbai, India

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time