**Working with Us** Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . **Position Summary** HCP Strategy Lead is a core member of the brand team, responsible for scientific, non-promotional and educational interactions with healthcare practitioners and supporting tactic execution to achieve brand objectives. HCP Strategy Lead owns the end-to-end HCP customer journey and strategy that ladders into overarching brand strategy. This individual maintains a deep understanding of HCP customer needs and leverages insights and analytics to build strategic initiative for the development of the Disease Strategy. HCP Strategy Lead collaborates closely with cross-functional leaders (Medical, Commercial, Access, WCE) to ensure strong strategic planning and execution. **Key Responsibilities** **Strategy Development** + Builds and delivers the TA strategy and plan that drives success + Owns the end-to-end HCP customer journey and it's a key partner for the Brand Lead in defining educational needs and driving scientific initiatives to secure proper understanding of the disease and treatment options. + Interacts with HCP for defined activities in alignment to strategic needs. + Fosters collaborative working relationships with the Brand Lead and cross-functional brand team members to ensure creation of a unified brand strategy + Integrates insights from advanced analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimizing channel selection, actively working with Brand Lead, Omnichannel strategist and all team stakeholders + Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement + Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns + Defines KPIs of success for the HCP customer segment activities and for the Omnichannel interactions. **Execution Excellence** + Secure reporting of focused and On label HCP interactions in line with Brand Lead + Collaborates with Access, Commercial and Medical teams to translate insights into compliant Brand strategic imperatives and strategic initiatives + Plans and delivers content across personal and non-personal channels in alignment with brand goals, + Works with analytics and market research teams to define and implement performance metrics + Setting up strategies and execute key projects in the TA to secure Scientific Leadership + Champions modular content production and omnichannel deployment in collaboration with Omnichannel COE, BI&A, and agencies, focusing on nonpromotional initiatives **Required Qualifications & Experience** + Strong scientific experience with a track record of leading and executing HCP-focused strategies + Experience in Cardiovascular preferred + Ability to work in Matrix and have managed one or more direct reports + Knowledge of HCP customer journeys, preferences, and needs within Cardiovascular + Fluency in interpreting analytical models and ability to translate analytics from BI&A teams into actionable strategies + Familiarity with omnichannel strategy and modular content production + Ability to navigate and build relationships across teams and functions (e.g., Medical, Commercial, Access, Sales) + Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process) + Demonstrated leadership experience and ability to lead teams If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. **Uniquely Interesting Work, Life-changing Careers** With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. **On-site Protocol** BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/ Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations. **Company:** Bristol-Myers Squibb **Req Number:** R1595602 **Updated:** 2025-10-07 04:30:29.470 UTC **Location:** Budapest-HU Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.