This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

JOB SCOPE

Are you ready to shape the future of marketing strategy for a leading connectivity provider? At Spectrum, we are looking for a Group Vice President of Consumer Insights and Portfolio Marketing to serve as a pivotal leader, transforming market intelligence into high-impact go-to-market initiatives that fuel subscriber and revenue growth. This executive role steers the competitive positioning and value proposition of Spectrum’s Internet, Mobile, Video, Streaming, and Voice solutions across both residential and business audiences.

DUTIES AND RESPONSBILITIES

Provide direct leadership to the Consumer Insights & Research, Portfolio Marketing, Seamless Entertainment and Mid-Market & Large Business Marketing teams; work in concert with Acquisition and Customer Relationship Management Marketing, Creative, Product & Technology and Sales departments, among other business partners.Provide direction and deliver marketing strategies across varied prospect and customer journeys by cultivating audience, customer and market insights that effectively position the company’s products and services.Identify new and/or under-penetrated market opportunities across customer segments and industry verticals by anticipating/forecasting emerging trends in audience behaviors and preferences. Bring products and product features to market through compelling positioning, messaging and competitive differentiation with value propositions that resonate within varied segments.Work across internal and external business partners to analyze market trends, customer feedback, and the competitive landscape to identify opportunities for new products and/or product enhancements that align to changing audience needs.Lead the development and execution of a comprehensive video streaming app marketing strategy to drive user acquisition, activation, engagement, and retention in partnership with Spectrum programming partners.Plan and orchestrate marketing campaigns that drive growth within Fortune 1000 strategic business accounts, with oversight of Account Based Marketing, Analyst Relations, and Customer Advocacy disciplines.Establish and manage third party relationships that stimulate the company’s ability to expand reach into designated markets.Manage a high-performing, dedicated team of marketing experts to provide the organization with world class experience, knowledge, execution, and overall marketing leadership while cultivating growth.

BASIC / MINIMUM QUALIFICATIONS

Bachelor’s degree in Business, Marketing or related field requiredFifteen (15) years of Leadership experience Fifteen (15) years of Marketing experience Ten (10) years of Product Marketing experience Five (5) years of Research / Consumer Insights experience

REQUIRED JOB QUALIFICATIONS

Expertise in defining audiences, understanding consumer preferences, motivations, perceptions and behaviors that inform business decisions around product-market fit, go-to-market strategy and customer experienceAbility to align systems, programs, and people with the company strategy and cultureAbility to serve as a visionary, think strategically, and anticipate future needs and trendsAbility to lead large change, complex projects and initiatives, foster teamwork, and build a strong culture of collaborationAbility to communicate effectively across all organizational levels which includes development and delivery of presentations to senior executive audiencesExpertise in developing and communicating business strategies, collaborating across business areas to create strategic alignment, and leading large, cross-functional teams to implement complex strategiesPersuasive speaking skills with an ability to influence and negotiate at all levelsAttention to detail and data driven mindset with strong instinct for the customer’s perspectiveClear, strong, and precise writing skills along with an ability to synthesize complex market and technology messages into insightful sales and retention value driversProven success with positioning and brand developmentProficient in leading full scale market research initiativesAbility to gain buy-in and alignment across sales, product, operations, and executive stakeholdersExperience partnering with internal and external constituencies critical to the marketing process (agencies, vendors, internal department heads, etc.)

PREFERRED QUALIFICATIONS

Advanced degree / MBA preferred
XMK423 2025-60312 2025

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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.


Get to Know Us Charter Communications is known by our Spectrum products and services, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

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