**About the Role:** As part of Sanofi's Go-to-Market Capabilities (GTMC) transformation, we're seeking an analytical expert with strong business acumen to drive customer engagement performance enhancement, by transforming customer engagement data into validated insights and actionable business recommendations **Key Responsibilities:** + Drive analytics initiatives to evaluate omnichannel engagement performance (40%) + Build customer-centric view engagement performance framework and MVP + Build campaign-centric view engagement performance framework and MVP + Iterate by channel engagement performance tracking with focus on in-depth insight generation and business validation + Partner with GTMC I&A, Digital and BU teams to drive OneCI customer engagement dashboards and OneCI content dashboards revamp + Partner with Omnichannel Business Partners (OCE BPs) to support business reporting and problem solve with business stakeholders (20%) + Partner with Omnichannel central teams to structure data extract and analyses, supporting key OCE initiatives and solutions, and contributes to customer engagement journey building, channel mix optimization and content strategy (20%) + Design measurement frameworks for omnichannel engagement effectiveness and business impact, ensure alignment to data standards and granular tracking cross function, cross GBU and with global (10%) + Provide standardized analytical tools (non-OneCI dashboards) to automate and improve efficiency within OCE (10%) **Required Qualifications:** + 3+ years of experience in analytics, with focus on customer engagement or digital marketing + Strong business acumen and ability to translate complex data into clear business recommendations + Advanced knowledge of analytics tools and platforms (SQL, Python, PowerBI, Excel, PPT, etc.) + Proficiency in data visualization and analytics platforms + Excellent stakeholder management and presentation skills + Experience and proven success in working with cross-functional teams + Fluent in English and Mandarin Chinese + Experience in pharmaceutical/healthcare industry preferred + Understanding of omnichannel marketing principles and metrics preferred + Knowledge of attribution modeling and customer journey analytics preferred **Pursue** **_progress_** **, discover** **_extraordinary_** Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) ! Global Terms & Conditions and Data Privacy Statement (https://www.sanofi.com/en/careers/global-terms-and-conditions/) Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo) As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live. All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)