Growth & Retention Specialist - Freelance, Remote
Magic One
Growth & Retention Specialist - Freelance, Remote
Description\nAbout the Client
Our client is a mission-driven, membership-based emotional wellness company providing nonclinical support via text with real human partners. They work with healthcare organizations and community partners to make everyday emotional support accessible, fast, and stigma-free. Operating in a nimble startup environment, they are scaling programs that help members feel seen, supported, and empowered.\n
Why does this role exist?
This role exists to accelerate membership growth while improving retention across the first 60 days and beyond six months. The specialist will design and execute lifecycle campaigns (with a focus on SMS and email), analyze performance and member feedback, and translate insights into practical strategies that increase sign-ups and keep members engaged. As the company scales, this role will also build processes from the ground up and enable partner providers to grow their practices in ways that strengthen member retention.
The Impact you’ll makeGrowth & Retention\nPlan and execute SMS and email campaigns to drive member acquisition and re-engagement\nTrack conversion from outreach to sign-ups and identify friction points in the funnel\nMonitor 60-day and 6-month retention; diagnose drop-off drivers and implement mitigation strategies\n\n
Data Analysis & Insights\n\nAnalyze aggregate metrics (e.g., member ratings, response times, engagement) to inform decisions\nConduct cohort and trend analyses; build simple dashboards/reports to share learnings\nDesign, deploy, and synthesize customer surveys; turn findings into clear recommendations\n\n
Partner Enablement\n\nEquip emotional support partners with resources and playbooks to grow their practices\nSupport partners in promoting services on LinkedIn and Instagram\nMonitor partner performance metrics related to member engagement and retention\n\n
Campaign & Channel Management\n\nManage outreach via company-branded email addresses and other owned channels\nCreate, test, and iterate multi-channel campaigns; explore creative growth strategies beyond SMS/email\nCollaborate with social media and PR agency partners to amplify reach\n\n
Process Building & Collaboration\n\nBuild and refine growth/retention workflows in a fast-evolving startup environment\nWork cross-functionally with customer success and operations to align goals and share insights\nCommunicate clearly and proactively with stakeholders on plans, performance, and next steps\n
Skills, Knowledge and ExpertiseRequired:\n2+ years in growth and/or retention marketing with measurable results\nHands-on experience running SMS and email campaigns (tools, segmentation, A/B testing)\nStrong data analysis skills; comfortable with metrics, cohort/trend analysis, and reporting in Sheets/Excel\nExperience designing and analyzing customer surveys to inform strategy\nProven success building processes in startup or ambiguous environments\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\nYour Superpowers:\nTechnical: lifecycle marketing, segmentation, A/B testing, funnel analysis, survey design, dashboarding\nStrategic: translating data into clear, actionable growth and retention strategies\nCreative: experimentation mindset; ability to test new channels and messaging beyond the obvious\nCommunication: concise writing for SMS/email; clear stakeholder updates; partner enablement materials\nPersonal: proactive, ownership-driven, adaptable, and mission-aligned with emotional wellness\nYou should apply if… \nYou thrive in ambiguity, build from zero-to-one, and iterate quickly with minimal oversight\nYou’re metrics-driven and comfortable making calls with imperfect information\nYou value collaboration with small, cross-functional teams while staying highly self-directed\nYou’re energized by helping people access supportive, human-centered care and community\n\nWhat to expect...
\nWork Setup:\nRemote position\nMust have a reliable internet connection and a quiet workspace\nRequired to provide own computer with Intel Core i5 or something similar or higher operating system\nWorking Hours:\n40 hours per week\n8:00 AM–5:00 PM EST\nCompensation:\n$7 per hour\nNo benefits package included\n
Benefits
Department: Support & Leadership
Employment Type: Full Time
Location: Global+
Reporting To: Client via Magic
Compensation: $7.00 / hour
Description\nAbout the Client
Our client is a mission-driven, membership-based emotional wellness company providing nonclinical support via text with real human partners. They work with healthcare organizations and community partners to make everyday emotional support accessible, fast, and stigma-free. Operating in a nimble startup environment, they are scaling programs that help members feel seen, supported, and empowered.\n
Why does this role exist?
This role exists to accelerate membership growth while improving retention across the first 60 days and beyond six months. The specialist will design and execute lifecycle campaigns (with a focus on SMS and email), analyze performance and member feedback, and translate insights into practical strategies that increase sign-ups and keep members engaged. As the company scales, this role will also build processes from the ground up and enable partner providers to grow their practices in ways that strengthen member retention.
The Impact you’ll makeGrowth & Retention\nPlan and execute SMS and email campaigns to drive member acquisition and re-engagement\nTrack conversion from outreach to sign-ups and identify friction points in the funnel\nMonitor 60-day and 6-month retention; diagnose drop-off drivers and implement mitigation strategies\n\n
Data Analysis & Insights\n\nAnalyze aggregate metrics (e.g., member ratings, response times, engagement) to inform decisions\nConduct cohort and trend analyses; build simple dashboards/reports to share learnings\nDesign, deploy, and synthesize customer surveys; turn findings into clear recommendations\n\n
Partner Enablement\n\nEquip emotional support partners with resources and playbooks to grow their practices\nSupport partners in promoting services on LinkedIn and Instagram\nMonitor partner performance metrics related to member engagement and retention\n\n
Campaign & Channel Management\n\nManage outreach via company-branded email addresses and other owned channels\nCreate, test, and iterate multi-channel campaigns; explore creative growth strategies beyond SMS/email\nCollaborate with social media and PR agency partners to amplify reach\n\n
Process Building & Collaboration\n\nBuild and refine growth/retention workflows in a fast-evolving startup environment\nWork cross-functionally with customer success and operations to align goals and share insights\nCommunicate clearly and proactively with stakeholders on plans, performance, and next steps\n
Skills, Knowledge and ExpertiseRequired:\n2+ years in growth and/or retention marketing with measurable results\nHands-on experience running SMS and email campaigns (tools, segmentation, A/B testing)\nStrong data analysis skills; comfortable with metrics, cohort/trend analysis, and reporting in Sheets/Excel\nExperience designing and analyzing customer surveys to inform strategy\nProven success building processes in startup or ambiguous environments\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\nYour Superpowers:\nTechnical: lifecycle marketing, segmentation, A/B testing, funnel analysis, survey design, dashboarding\nStrategic: translating data into clear, actionable growth and retention strategies\nCreative: experimentation mindset; ability to test new channels and messaging beyond the obvious\nCommunication: concise writing for SMS/email; clear stakeholder updates; partner enablement materials\nPersonal: proactive, ownership-driven, adaptable, and mission-aligned with emotional wellness\nYou should apply if… \nYou thrive in ambiguity, build from zero-to-one, and iterate quickly with minimal oversight\nYou’re metrics-driven and comfortable making calls with imperfect information\nYou value collaboration with small, cross-functional teams while staying highly self-directed\nYou’re energized by helping people access supportive, human-centered care and community\n\nWhat to expect...
\nWork Setup:\nRemote position\nMust have a reliable internet connection and a quiet workspace\nRequired to provide own computer with Intel Core i5 or something similar or higher operating system\nWorking Hours:\n40 hours per week\n8:00 AM–5:00 PM EST\nCompensation:\n$7 per hour\nNo benefits package included\n
Benefits
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