Houston, TX, 77019, USA
13 days ago
Growth Marketing Specialist
Our associates celebrate lives. We celebrate our associates. Consider the possibilities of joining a Great Place to Work! This role supports the growth and execution of key online commerce initiatives and works closely with leadership to manage and optimize third-party relationships, especially focused on floral and cemetery products. This position also plays a key role in expanding SCI’s eCommerce gifting footprint across location-specific pages. **JOB RESPONSIBILITIES** **Floral Program Support** + Assists in managing SCI’s Friends and Family partnership with Teleflora, including reviewing website and sales performance metrics, maintaining pricing, and supporting merchandising updates. + Maintains reporting and analytics on driving awareness and website traffic to our Teleflora landing page + Manages KPIs for location and customer satisfaction for Friends and Family floral program + Ideates and project manages A/B testing to drive sessions, conversion, AOV and customer satisfaction metrics. + Supports the optimization of SCI’s cemetery flower program in collaboration with internal teams and vendor partners including customer-facing and internal-facing communications. + Acts as key stakeholder in managing the cemetery flowers website presence and performance and primary home office support for participating cemetery flowers locations + Assists in vendor management of our floral programs **Website Initiatives** + Helps manage the implementation of eCommerce and gifting components on funeral home and cemetery location pages, including CTAs and conversion optimization. + Works cross-functionally with digital, UX, and content teams to ensure accurate and compelling presentation of product and service offerings. + Supports A/B testing and measurement of web page enhancements to improve customer experience and conversion. + Develops project briefs, timelines and KPIs for revenue driving initiatives **Competitive Analysis** + Conducts regular competitive benchmarking and industry research across sympathy gifting and funeral home websites. + Summarizes findings to identify emerging trends, pricing strategies, and new opportunities for SCI. + Maintains a library of competitor screenshots, features, and product assortments to share with internal stakeholders. **Reporting and Optimization** + Assists in tracking KPIs and generating performance reports for vendor programs and eCommerce tests. + Uses tools such as Google Analytics, LookerStudio, Tableau and vendor dashboards to evaluate success and recommend improvements. **MINIMUM** **REQUIREMENTS** **Education** + Bachelor’s degree in marketing, business, or a related field. **Certification/License** + Not Required **Experience** + At least 3 years of experience in eCommerce, digital marketing, merchandising, or partnerships. **Preferred Qualifications:** + Experience with floral, gift, or memorial products. + Experience with web marketing. + Experience working with or supporting third-party vendor relationships. **Knowledge, Skills and Abilities** + A strong analytical mindset, highly organized, and passionate about delivering an excellent online customer experience through meaningful partner programs. + Strong analytical and research skills with a high attention to detail. + Proficient in Microsoft Excel/Google Sheets; familiarity with analytics tools like Google Analytics, Looker, or Tableau is a plus. + Excellent written and verbal communication skills. + Ability to manage multiple projects and deadlines in a fast-paced environment. + A collaborative spirit and a customer-first mindset. + Understanding of the funeral or deathcare industry preferred. **WORK CONDITIONS** **Work Environment** + Work indoors during all seasons and weather conditions + Comply with Corporate dress code policy **Work Postures** + Sitting continuously for many hours per day, up to 6 hours per day + May climb stairs to access buildings frequently **Physical Demands** + Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage **Work Hours** + Working beyond “standard” hours as the need arises Postal Code: 77019 Category (Portal Searching): Marketing and Advertising Job Location: US-TX - Houston Job Profile ID: C01152 Time Type: Full time Location Name: SCI Corporate Office
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