Growth Marketing Specialist
SCI Shared Resources, LLC
Our associates celebrate lives. We celebrate our associates.
Consider the possibilities of joining a Great Place to Work!
This role supports the growth and execution of key online commerce initiatives and works closely with leadership to manage and optimize third-party relationships, especially focused on floral and cemetery products. This position also plays a key role in expanding SCI’s eCommerce gifting footprint across location-specific pages.
**JOB RESPONSIBILITIES**
**Floral Program Support**
+ Assists in managing SCI’s Friends and Family partnership with Teleflora, including reviewing website and sales performance metrics, maintaining pricing, and supporting merchandising updates.
+ Maintains reporting and analytics on driving awareness and website traffic to our Teleflora landing page
+ Manages KPIs for location and customer satisfaction for Friends and Family floral program
+ Ideates and project manages A/B testing to drive sessions, conversion, AOV and customer satisfaction metrics.
+ Supports the optimization of SCI’s cemetery flower program in collaboration with internal teams and vendor partners including customer-facing and internal-facing communications.
+ Acts as key stakeholder in managing the cemetery flowers website presence and performance and primary home office support for participating cemetery flowers locations
+ Assists in vendor management of our floral programs
**Website Initiatives**
+ Helps manage the implementation of eCommerce and gifting components on funeral home and cemetery location pages, including CTAs and conversion optimization.
+ Works cross-functionally with digital, UX, and content teams to ensure accurate and compelling presentation of product and service offerings.
+ Supports A/B testing and measurement of web page enhancements to improve customer experience and conversion.
+ Develops project briefs, timelines and KPIs for revenue driving initiatives
**Competitive Analysis**
+ Conducts regular competitive benchmarking and industry research across sympathy gifting and funeral home websites.
+ Summarizes findings to identify emerging trends, pricing strategies, and new opportunities for SCI.
+ Maintains a library of competitor screenshots, features, and product assortments to share with internal stakeholders.
**Reporting and Optimization**
+ Assists in tracking KPIs and generating performance reports for vendor programs and eCommerce tests.
+ Uses tools such as Google Analytics, LookerStudio, Tableau and vendor dashboards to evaluate success and recommend improvements.
**MINIMUM** **REQUIREMENTS**
**Education**
+ Bachelor’s degree in marketing, business, or a related field.
**Certification/License**
+ Not Required
**Experience**
+ At least 3 years of experience in eCommerce, digital marketing, merchandising, or partnerships.
**Preferred Qualifications:**
+ Experience with floral, gift, or memorial products.
+ Experience with web marketing.
+ Experience working with or supporting third-party vendor relationships.
**Knowledge, Skills and Abilities**
+ A strong analytical mindset, highly organized, and passionate about delivering an excellent online customer experience through meaningful partner programs.
+ Strong analytical and research skills with a high attention to detail.
+ Proficient in Microsoft Excel/Google Sheets; familiarity with analytics tools like Google Analytics, Looker, or Tableau is a plus.
+ Excellent written and verbal communication skills.
+ Ability to manage multiple projects and deadlines in a fast-paced environment.
+ A collaborative spirit and a customer-first mindset.
+ Understanding of the funeral or deathcare industry preferred.
**WORK CONDITIONS**
**Work Environment**
+ Work indoors during all seasons and weather conditions
+ Comply with Corporate dress code policy
**Work Postures**
+ Sitting continuously for many hours per day, up to 6 hours per day
+ May climb stairs to access buildings frequently
**Physical Demands**
+ Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
**Work Hours**
+ Working beyond “standard” hours as the need arises
Postal Code: 77019
Category (Portal Searching): Marketing and Advertising
Job Location: US-TX - Houston
Job Profile ID: C01152
Time Type: Full time
Location Name: SCI Corporate Office
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