Join PhotoShelter, a leading SaaS company in digital asset management trusted by nearly 2,000 brands including Major League Baseball, Harvard University, the NFL, and FreshDirect. We empower teams to manage and distribute visual content seamlessly. As we scale, we’re seeking a Growth Marketing Specialist to help bolster our demand generation initiatives across omnichannel digital landscapes.

You will collaborate closely with the existing team to execute cutting-edge campaigns across paid search, programmatic media, web optimization, and personalized email marketing. Your contributions to data-driven reporting and agile optimization will be crucial in accelerating qualified pipeline growth. This is an exceptional opportunity for a digitally savvy marketer to expand their expertise in a fast-paced B2B SaaS environment.

Key Responsibilities

Website Optimization & Conversion Rate Optimization (CRO)

Develop and manage dynamic landing pages in WordPress, ensuring seamless integration of analytics and tracking for campaign attribution. Employ advanced analytics, user behavior tools, and AI-powered insights to analyze website performance, identify friction points, and implement CRO strategies to maximize lead generation. Implement strategies to optimize content for AI-driven search experiences and leverage knowledge graphs to enhance organic discoverability and brand presence in SERPs.

Email Marketing & Marketing Automation

Work closely with Senior Growth Marketing Manager and Demand Generation Director to deploy automated email sequences in Marketo, leveraging dynamic content and audience segmentation to deliver personalized experiences. Analyze email campaign performance using real-time analytics to optimize deliverability, open rates, and conversion rates across complex nurture and outbound workflows.

Event Marketing & Lead Nurturing

Utilize data enrichment tools to identify and segment event attendees, developing multi-touch outreach strategies to engage qualified prospects across digital channels. Coordinate hybrid event logistics, enabling seamless collaboration between virtual and in-person attendees, and providing digital enablement resources to the sales team. Orchestrate post-event lead nurturing campaigns utilizing marketing automation and CRM integration to drive engagement and conversion.

Data Analytics & Performance Optimization

Aggregate and analyze multi-channel performance data from paid media, email campaigns, SEO platforms, and CRM systems to evaluate campaign effectiveness. Develop interactive marketing dashboards to visualize data, identify trends, and monitor key performance indicators across the marketing funnel. Employ predictive analytics and machine learning to derive actionable insights for campaign optimization, A/B testing, and strategic decision-making.