Growth Marketing Manager, Prime Video Japan
Amazon.com
Shape the Future of Entertainment in Japan!
Prime Video is changing entertainment for people in Japan. Come join us to help millions of entertainment lovers discover the magic of streaming their favorite shows and movies on demand, at any time, on any device.
The Growth Marketing Manager leads customer lifecycle initiatives and partnership marketing for Prime Video Japan. This role combines deep customer understanding with strategic partnership execution to drive acquisition, engagement, retention, and cross-sell initiatives. You will work directly with external partners on marketing execution while developing data-driven customer lifecycle programs that address the needs of Japanese customer segments throughout their journey.
Key job responsibilities
Customer Lifecycle Marketing:
• Lead execution of CX research and analysis initiatives — including CX benchmarking, customer journey deep-dives, and walk-the-store evaluations — by translating research plans into action, coordinating with internal stakeholders (e.g., Consumer Insights, BI, Strategy, Product) to gather inputs, synthesize findings, and deliver actionable insights to senior leadership
• Own end-to-end execution of CX initiatives, including drafting Experiment Design Documents (EDDs), securing approvals from US and global stakeholders, executing experiments using tools such as Sonata and Weblab, and conducting post-launch reviews to assess performance and iterate
• Dive deep into acquisition, engagement, and retention performance metrics, identifying trends and surfacing actionable insights through weekly business reviews with leadership
Partnership Marketing:
• Develop and execute Prime Video's partnership marketing strategy, prioritizing optimization and growth of existing telco partnerships (Docomo, KDDI)
• Collaborate closely with cross-Amazon teams including Prime BD team to align partnership initiatives with broader organizational objectives and drive integrated customer acquisition strategies
• Design partnership marketing promotions that drive new customer acquisition, awareness, and engagement, negotiating with prioritized third-party partners to launch them
Prime Video is changing entertainment for people in Japan. Come join us to help millions of entertainment lovers discover the magic of streaming their favorite shows and movies on demand, at any time, on any device.
The Growth Marketing Manager leads customer lifecycle initiatives and partnership marketing for Prime Video Japan. This role combines deep customer understanding with strategic partnership execution to drive acquisition, engagement, retention, and cross-sell initiatives. You will work directly with external partners on marketing execution while developing data-driven customer lifecycle programs that address the needs of Japanese customer segments throughout their journey.
Key job responsibilities
Customer Lifecycle Marketing:
• Lead execution of CX research and analysis initiatives — including CX benchmarking, customer journey deep-dives, and walk-the-store evaluations — by translating research plans into action, coordinating with internal stakeholders (e.g., Consumer Insights, BI, Strategy, Product) to gather inputs, synthesize findings, and deliver actionable insights to senior leadership
• Own end-to-end execution of CX initiatives, including drafting Experiment Design Documents (EDDs), securing approvals from US and global stakeholders, executing experiments using tools such as Sonata and Weblab, and conducting post-launch reviews to assess performance and iterate
• Dive deep into acquisition, engagement, and retention performance metrics, identifying trends and surfacing actionable insights through weekly business reviews with leadership
Partnership Marketing:
• Develop and execute Prime Video's partnership marketing strategy, prioritizing optimization and growth of existing telco partnerships (Docomo, KDDI)
• Collaborate closely with cross-Amazon teams including Prime BD team to align partnership initiatives with broader organizational objectives and drive integrated customer acquisition strategies
• Design partnership marketing promotions that drive new customer acquisition, awareness, and engagement, negotiating with prioritized third-party partners to launch them
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