Part of the GBSG Marketing Services organization, the Web Marketing team is responsible for optimizing the Mailchimp website to drive customer acquisition and revenue growth. We leverage qualitative and quantitative  data, customer insights, and experimentation to design and execute effective, scalable web optimization programs.

We are seeking a seasoned Group Marketing Manager to lead our Web Marketing team. This leader will have a strong track record as a “player/coach,” demonstrating success in strategic planning, creating exceptional customer experiences, driving measurable business results, and

influencing cross-functional teams at all levels.

You will spearhead the short- and long-term transformation of Mailchimp’s website, guiding the strategy, roadmap, optimization, and execution to meet and exceed acquisition and conversion goals. You’ll partner closely across key partner teams like Paid Media, Lifecycle Marketing, Product, Design, Engineering, Analytics, Sales, and more to deliver high-performing experiences that drive growth and deepen engagement for our customers.

To excel in this role, you’ll need to bring a mix of strategic thinking, data-driven insight, operational mastery, and leadership skills. The ability to analyze traffic and conversion data, develop hypotheses, and prioritize impactful initiatives while fostering collaboration across teams is critical.