**Introduction** A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.  Function Introduction: Our clients see us as experts in Marketing Transformation as they navigate through the competing imperatives of the CMO. We seek candidates who have demonstrated leadership in digital marketing operations and social media strategy underpinned by a metrics-driven mindset with an eye for creativity. This is a critical role blending advisory and operations to drive thought leadership, innovation, and consistency in marketing operations service delivery for clients IBM supports in the managed services model. Additional responsibilities will include supporting business development and establishing and managing client service delivery. **Your role and responsibilities** · Collaborate with clients to translate a marketing objective into digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. · Collaborate with client stakeholders across the business to design campaign journeys including selection criteria channel mix marketing proposition and reporting requirements for each campaign within the journey or life cycle. · Provide best practice recommendations on creative execution of marketing automation activity to ensure activity is on brand and meets organizational objectives. · Collaborate with Client Service Delivery teams to ensure that Direct Marketing methodologies are adhered to throughout the campaign management lifecycle. · Establish quality and control procedures for marketing operations for efficient and effective campaign delivery. · Guide Client Service Delivery teams in performing wrap-up analysis reporting, pulling in various sets of performance data and metrics to help tell a story to the client about how the campaign performed and help recommend best practices for future campaigns. · Leveraging campaign analytics, guide Client Service Delivery teams to identify new campaign ideas or areas of improvement for existing campaigns. · Identify and implement continuous improvement and optimisation programs for operational processes. · Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. · Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. **Required technical and professional expertise** · Overall experience of 15+ years in designing/managing marketing campaigns leveraging SFMC, Adobe Campaign or Unica with at least 5+ years of experience in managing digital campaigns for large, complex clients with proficiency in measurement and operations. · Minimum 2 years of experience in the capacity of functional consultant advising and implementing marketing platform migration (e.g., Unica to Adobe Campaign, Acoustic to SFMC etc.). · Strong experience in shaping and driving engagements and ability to lead project teams. · Familiarity with consent and regulatory/data privacy principles from a marketing and sales standpoint. · Thorough knowledge of industry-leading marketing automation systems such as - Pardot, and Marketo among others. · Knowledge of Customer Communications Management platforms like OpenText, and SmartComms among others. · Strong knowledge of Relational Database and Schema Designing and proficient in PL/SQL and T-SQL. Good understanding of HTML, Javascript and Rest APIs. **Preferred technical and professional experience** · Certified in Salesforce Marketing Cloud/Pardot OR Adobe Campaign/Marketo. · Experience in building storyboards for client presentations, developing deep analyses that have quantitative and qualitative value using financial tooling such as process mining and benchmark databases and defending points of view to business leaders and team members. · Mental curiosity to question, research, clearly define problems, and work out innovative solutions, with a strong bias for action. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.