Petaling Jaya, MYS
33 days ago
Group Brand Manager (Nutrition, IMF)
As a **Group Brand** **Manager – Nutrition** , you will lead the strategic marketing efforts for assigned products, driving growth through effective campaign execution, cross-functional collaboration, and market analysis. You will play a key role in launching new products, optimizing performance, and ensuring alignment with both consumer and healthcare professional (HCP) expectations. **What You’ll Do** + Lead product marketing activities including development, localization, pricing, and launch strategies. + Execute consumer and trade campaigns (ATL & BTL) and monitor market share and sales performance. + Utilize CRM and digital tools to identify market opportunities and consumer insights. + Develop and implement marketing objectives and strategies for assigned products. + Collaborate with cross-functional teams (sales, medical, regulatory, trade marketing, training, market research, finance, logistics, and external agencies) to ensure timely execution and KPI tracking. + Prepare monthly sales forecasts and quarterly marketing budgets; monitor performance and adapt plans accordingly. + Support product training and develop detailing materials for sales teams. + Analyze product performance and customer feedback to drive innovation and improvements. + Uphold ethical marketing practices and ensure compliance with Abbott’s Code of Ethics. **Required Qualifications** + University degree in Business/Marketing, Mass Communication, Nutrition/Dietetics, or a related science field. + 3–5 years of experience in nutrition or medical/OTC consumer marketing within healthcare or FMCG (pharmacy channel focus). + Familiarity with ethical/HCP marketing is an advantage. + Ability to multitask and operate in a regulated environment. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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