Group Brand Manager (Nutrition, IMF)
Abbott
As a **Group Brand** **Manager – Nutrition** , you will lead the strategic marketing efforts for assigned products, driving growth through effective campaign execution, cross-functional collaboration, and market analysis. You will play a key role in launching new products, optimizing performance, and ensuring alignment with both consumer and healthcare professional (HCP) expectations.
**What You’ll Do**
+ Lead product marketing activities including development, localization, pricing, and launch strategies.
+ Execute consumer and trade campaigns (ATL & BTL) and monitor market share and sales performance.
+ Utilize CRM and digital tools to identify market opportunities and consumer insights.
+ Develop and implement marketing objectives and strategies for assigned products.
+ Collaborate with cross-functional teams (sales, medical, regulatory, trade marketing, training, market research, finance, logistics, and external agencies) to ensure timely execution and KPI tracking.
+ Prepare monthly sales forecasts and quarterly marketing budgets; monitor performance and adapt plans accordingly.
+ Support product training and develop detailing materials for sales teams.
+ Analyze product performance and customer feedback to drive innovation and improvements.
+ Uphold ethical marketing practices and ensure compliance with Abbott’s Code of Ethics.
**Required Qualifications**
+ University degree in Business/Marketing, Mass Communication, Nutrition/Dietetics, or a related science field.
+ 3–5 years of experience in nutrition or medical/OTC consumer marketing within healthcare or FMCG (pharmacy channel focus).
+ Familiarity with ethical/HCP marketing is an advantage.
+ Ability to multitask and operate in a regulated environment.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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