Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The General Motors brand is the foundation of four iconic vehicle brands. For over a century, we have created the one for every drive, and yet, there’s so much more exciting work to be done. As part of a marketing team that is setting the standard for the automotive industry, you will be responsible for representing the gravitas and scale of our GM brand and story with clarity and distinction. If you are committed to excellence and driving the future forward, you belong at GM. 

As a Digital Content Strategist, you’ll drive brand growth, positioning and stewardship across owned and paid digital channels – including GM.com - with purposeful, clear, compelling, on-brand, and consistent communications. You’ll collaborate across the enterprise – with communications, design, creative, product, brands, and business partners – working to ensure our brand initiatives are executed to the highest standards.  

Who you are:

You are someone with strong skills in creative problem solving, influencing stakeholders, and collaborating with internal and external business functions. You have a growth mind-set and a passion for digital marketing, brand building, and emerging technologies like AI, and bring a fresh perspective and digital-native thinking. You’re able to translate complex ideas into clear, engaging content across multiple channels, and are comfortable managing multiple projects simultaneously while maintaining exceptional attention to detail and brand consistency. And you’re someone who takes initiative, asks thoughtful questions, and isn't afraid to propose new ideas or be a maker.

What you'll do at GM 

Act as a brand steward, working cross-functionally with internal and agency teams to amplify and defend GM’s brand story through fresh, memorable, digestible, and shareable content, ensuring all marketing communications align with our brand voice, visual identity, and messaging guidelines 

Create and execute content strategies for owned and paid digital channels that drive measurable brand engagement 

Be responsible for producing effective marketing content for various digital formats through brief creation, ideation of concepts, development of storyboards, copywriting, and social content creation, ensuring complex concepts are communicated clearly and persuasively (Canva, Photoshop, video editing, and asset production is a plus) 

Lead brand narrative development across GM.com and digital touchpoints, translating GM's automotive legacy into compelling stories  

Maintain tools, processes, frameworks, and resources that will ensure proper governance of our brand expression across internal and external channels 

Manage multiple concurrent projects from concept to launch, coordinating timelines, stakeholders, and deliverables while maintaining exceptional attention to detail and brand integrity throughout the process 

Embrace and integrate emerging technologies, particularly AI applications, into content strategy and creation workflows, positioning GM as an innovative leader in digital marketing within the automotive industry and deliver creative production efficiencies 

Own the GM.com narrative, partnering with internal partners and our UX team to drive our compelling editorial calendar and content production 

Leveraging site and digital content analytics to optimize content and champion data-based recommendations to internal stakeholders and senior leadership 

Support the development of presentation materials, status updates and campaign reports for stakeholder meetings 

Monitoring brand consistency and proactively address and present opportunities to strengthen perception and position 

Stay up to date on the latest marketing trends and best practices, both in and out of the automotive industry and across competitors 



Additional Job Description

You’ll sweep us off our feet if you have… 

4+ years working as a Content Strategist, Digital Marketer, Site Manager, Social Media Manager, or relevant role, preferably with experience from a leading agency or brand 

A familiarity with web (design, UX, and measurement) and social content creation (concepting/pitching, production, publishing, and measurement) 

A strong writing background that demonstrates ability to flex brand voice across creative channels (social, web, paid) and business needs (briefs and presentations) 

An understanding of best practices across digital platforms: web, social, media, SEO and AEO  

Strong understanding of user needs like motivations and behaviors, with the ability to translate them into engaging and actionable storytelling 

An eye for details and solving the tough challenges 

Ability to produce great work efficiently and flexibly adapt to an ever-changing industry landscape – including the use of new technologies 

A passion or curiosity for the future of automotive 

A self-starter with the passion to create, innovate, and stay organized while doing it 

Required qualifications 

Bachelor Degree

4+ years of experience in the Marketing, Brand or Advertising space 

Proficiency with digital marketing tools 

Excellent written and verbal communication 

Can be in office in Warren, MI on a weekly basis  

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

#LI-MO1



About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.



Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.



Benefits Overview

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.



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