**Job Description** _This role is categorized as_ **_HYBRID_** _. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits._ The General Motors brand is the foundation of four iconic vehicle brands. For over a century, we have created the one for every drive, and yet, there’s so much more exciting work to be done. As part of a marketing team that is setting the standard for the automotive industry, you will be responsible for representing the gravitas and scale of our GM brand and story with clarity and distinction. If you are committed to excellence and driving the future forward, you belong at GM. As **Assistant Brand Manager** , you’ll drive brand growth, positioning and stewardship across channels with purposeful, clear, compelling, on-brand, and consistent communications. You’ll collaborate across the enterprise – with communications, design, creative, product, brands, and business partners – working to ensure our brand initiatives are executed to the highest standards. **Who you are:** You are someone with strong skills in creative problem solving, influencing stakeholders, and collaborating with internal and external business functions. You have a growth mind-set and a passion for marketing, brand building, and emerging technologies like AI, and bring a fresh perspective to storytelling. You’re able to translate complex ideas into clear, engaging content across multiple channels, and are comfortable managing multiple projects simultaneously while maintaining exceptional attention to detail and brand consistency. And you’re someone who takes initiative, asks thoughtful questions, and isn’t afraid to propose new ideas or be a maker. **What you'll do at GM:** + Act as a brand steward, working cross-functionally with internal and agency teams to amplify GM’s brand story through fresh, memorable, digestible, and shareable content, ensuring all marketing communications align with our brand voice, visual identity, and messaging guidelines + Support the production of effective marketing content through brief creation and constructive creative feedback + Create brand guidelines, processes, and strategic frameworks that enable consistent brand expression across all touchpoints, developing tools and processes that help teams maintain brand integrity while fostering creative innovation + Govern GM brand visual identity and provide guidance to internal and external stakeholders + Serve as the GM brand voice, defending the corporate identity in cross-brand and cross-enterprise initiatives (e.g., corporate events, facility signage, sponsorships, etc.) + Manage GM Brand assets in a centralized asset library + Own the GM.com narrative strategy, partnering with internal partners and our UX team to drive our compelling editorial calendar and publishing cadence + Shape media and search strategies that are on-brand and aligned with best practices; and evaluate, refresh, and maintain search optimization strategies + Embrace and explore emerging AI solutions (like Runway, Adobe products or similar) to deliver creative production efficiencies + Partner with the GM Research team on brand health research + Partner with Marketing & Applied Sciences on dashboard analytics for a regular cadence of stakeholder reporting + Support the development of presentation materials, status updates, and campaign reports for stakeholder meetings + Stay up to date on the latest marketing trends and best practices, both in and out of the automotive industry and across competitors **Additional Job Description** **You’ll sweep us off our feet if you have…** + 4+ years working as a Marketer, Brand Strategist, Brand Planner, Brand Consultant, Advertising Manager, Content Strategist, Social Media Manager, or relevant role, preferably with experience from a leading agency or brand + A familiarity with social content creation (concepting/pitching, production, publishing, and measurement) + A strong writing background that demonstrates ability to articulate brand voice in social media and business needs (briefs and presentations) + A clear creative POV and eye to aid in visual storytelling + Strong understanding of user needs like motivations and behaviors, with the ability to translate them into engaging and actionable storytelling + An eye for details and solving the tough challenges + Ability to produce great work efficiently and flexibly adapt to an ever-changing industry landscape, including the use of new technologies + A keen interest or curiosity for the future of automotive + A self-starter with the passion to create, innovate, and stay organized while doing it **Required qualifications** + Bachelor Degree required;  Communications, Journalism, Marketing, Business, Liberal Arts, or similar preferred + 4+ years of experience in the Marketing, Brand, or Advertising space + Proficiency with digital marketing tools + Excellent written and verbal communication + Can be in office in Warren, MI on a weekly basis **GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)** + \#LI-MO1 **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Benefits Overview** From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) . **Non-Discrimination and Equal Employment Opportunities (U.S.)** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about: **Our Company (https://search-careers.gm.com/en/working-at-gm/)** **Our Culture** **How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)** Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. Explore our global locations (https://search-careers.gm.com/en/locations/) The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.