**Introduction** We are looking for a visionary Go-To-Market (GTM) Demand Strategy Leader to drive marketing-led pipeline and revenue growth across key client segments, global markets, and priority sales routes. **Your role and responsibilities** This position is focused on the Data Platform business, on the technical solutions that we've acquired from DataStax that help developers and IT leaders quickly build gen AI apps and agents. This role is a critical leadership position within our Marketing organization, operating at the intersection of strategy, audience insight, and execution orchestration. Key responsibilities: * Own Marketing’s Contribution to Revenue: Drive qualified demand generation and influence full-funnel KPIs in alignment with company pipeline and win revenue targets. * Lead Global Demand Strategy: Develop, prioritize, and deploy demand generation strategies tailored to client segments, verticals, and regions—ensuring consistent execution of omni-channel, data-driven campaigns. * Audience & Journey Leadership: Deeply understand our priority audiences—their pain points, use cases, and decision-making triggers. Own the strategy and sequencing of the client journey across paid, owned, and earned channels. * Strategic Budget Planning: Guide global investment strategies aligned with business priorities. Recommend and manage budget allocations across markets, channels, and buyer journeys to maximize return on spend. * Cross-Functional Orchestration: Align with Sales, Product Marketing, and Ecosystem teams to ensure GTM plans are integrated across inbound, outbound, F2F Sales, and Partner motions. * Market & Performance Insights: Track and analyze global pipeline performance across geographies, segments, and tactics. Drive performance diagnostics and corrective action planning. * Execution Oversight in Strategic Accounts: Partner closely with regional teams to ensure cohesive, high-impact execution in Digital and Strategic/Enterprise accounts—bridging the gap between global strategy and local field impact. **Required technical and professional expertise** * 10+ years of experience in enterprise B2B demand generation marketing or GTM leadership—preferably within high-growth SaaS, AI, or cloud-based technology environments. * Deep experience owning global marketing KPIs with measurable impact on revenue and pipeline * Experience driving successful, agile demand strategy through omni-channel journeys: digital, events, nurture programs, sales plays, etc. * Brings innovative thinking and market-leading techniques, strategy, and approach * Hands-on experience with real-time journey orchestration using marketing-leading tools like Adobe Journey Optimizer and Adobe suite. * Strong strategic thinking with hands-on ability to lead execution across matrixed teams * Comfortable influencing at the executive level while driving alignment across Product, Sales, and Marketing executive stakeholders * Fluency in full-funnel marketing techniques and modern martech ecosystems * Strong understanding of enterprise buyer personas, decision journeys, and account-based marketing principles IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.