**Introduction** DataStax is seeking a dynamic and forward-thinking Go-To-Market (GTM) Demand Strategy Leader to spearhead our marketing-led pipeline and revenue growth initiatives across diverse client segments, global markets, and priority sales routes. This role stands as a crucial leadership position within our Marketing team, operating at the nexus of strategic planning, deep audience understanding, and coordinated execution orchestration. The successful candidate will collaborate closely with Product Marketing and Content leaders to conceptualize and implement captivating end-to-end audience journeys, spanning from initial awareness through conversion. They will also play a transformative role in formulating our global demand generation strategy and fine-tuning its implementation across various client segments and sales channels. This individual will be responsible for leading the GTM strategy, along with associated execution frameworks, to deliver optimal marketing performance outcomes on a global scale. Will be instrumental in driving our business growth objectives and shaping the future of DataStax's market presence. If you are a strategic thinker with a proven track record in marketing, possessing a knack for crafting compelling audience journeys and executing robust GTM strategies, we invite you to apply for this exciting opportunity. Join us in steering the course towards sustainable growth and market leadership. **Your role and responsibilities** We’re looking for a visionary Go-To-Market (GTM) Demand Strategy Leader to drive marketing-led pipeline and revenue growth across key client segments, global markets, and priority sales routes for the DataStax business. This role is a critical leadership position within our Marketing organization, operating at the intersection of strategy, audience insight, and execution orchestration. Key responsibilities: * Own Marketing’s Contribution to Revenue: Drive qualified demand generation and influence full-funnel KPIs in alignment with company pipeline and win revenue targets. * Lead Global Demand Strategy: Develop, prioritize, and deploy demand generation strategies tailored to client segments, verticals, and regions—ensuring consistent execution of omni-channel, data-driven campaigns. * Audience & Journey Leadership: Deeply understand our priority audiences—their pain points, use cases, and decision-making triggers. Own the strategy and sequencing of the client journey across paid, owned, and earned channels. * Strategic Budget Planning: Guide global investment strategies aligned with business priorities. Recommend and manage budget allocations across markets, channels, and buyer journeys to maximize return on spend. * Cross-Functional Orchestration: Align with Sales, Product Marketing, and Ecosystem teams to ensure GTM plans are integrated across inbound, outbound, F2F Sales, and Partner motions. * Market & Performance Insights: Track and analyze global pipeline performance across geographies, segments, and tactics. Drive performance diagnostics and corrective action planning. * Execution Oversight in Strategic Accounts: Partner closely with regional teams to ensure cohesive, high-impact execution in Digital and Strategic/Enterprise accounts—bridging the gap between global strategy and local field impact. **Required technical and professional expertise** * 10+ years of experience in enterprise B2B demand generation marketing or GTM leadership—preferably within high-growth SaaS, AI, or cloud-based technology environments. * Deep experience owning global marketing KPIs with measurable impact on revenue and pipeline. * Experience driving successful, agile demand strategy through omni-channel journeys: digital, events, nurture programs, sales plays, etc. * Brings innovative thinking and market-leading techniques, strategy, and approach. * Hands-on experience with real-time journey orchestration using marketing-leading tools like Adobe Journey Optimizer and Adobe suite. * Strong strategic thinking with hands-on ability to lead execution across matrixed teams. * Comfortable influencing at the executive level while driving alignment across Product, Sales, and Marketing executive stakeholders. * Fluency in full-funnel marketing techniques and modern martech ecosystems. * Strong understanding of enterprise buyer personas, decision journeys, and account-based marketing principles. **Preferred technical and professional experience** N/A IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.