Purpose: 

This role will support the English Language Learning division to build its brand through developing and executing world leading marketing strategies for its key customer groups.  You will gain experience in activating brand and product campaigns at a global or local level and will support the day-to-day activities of the global marketing campaign team. Every day you will strive to put the consumer/customer at the heart of everything we do. 

Reporting to the Head of Global Marketing, you will use your marketing experience, creative, communication and organisational skills to lead marketing campaigns for our educator audience.  

 

This is an exciting opportunity for a growing marketing expert to expand their skills set and help build and bring to life the Pearson English Language value proposition both internally and externally.   

 

Key Accountabilities: 

Deliver best-in-class marketing campaigns to support our annual big bets and new product launches within our institutional portfolio – spanning primary right through to adult learning. 

Represent marketing in core Go-To-Market teams and collaborate cross-functionally for successful launches of new products.  

Lead on the execution of campaign kit drops to communicate upcoming new product launches, portfolio updates and big bets for each term. 

Coordinate big bet events, including managing sponsorships, exhibitions, and the distribution of marketing materials to engage stakeholders and promote the institutional portfolio.   

Be the campaign scorecard guru - monitoring channel performance against KPIs  

Proactively work with and distribute marketing materials to global in market partners and follow up to ensure we maximise usage 

Build close working relationships across group and regional marketing, and with other key stakeholders across the organisation 

Support with the development of the educator strategy and refine, optimize and adapt plans to deliver core KPIs.  

Lead by example, demonstrating great behaviours every day: always curious, always collaborative, positively influencing, can do attitude and a sense of fun. 

 

Candidate Profile : An ideal opportunity for an experienced marketer with 3-5 years' experience. 

Competencies 

You have great passion for building brands and developing innovative campaigns and activations, and will have previous marketing experience in brand planning, campaign management and using data and insights to drive growth.   

Always curious and up to date with latest trends.  

Excellent creative and copywriting skills  

Excellent verbal and written communication skills.  

 Demonstrates strong analytical skills and data-driven thinking.  

Global Perspective – You will ideally have experience operating in a global environment and are able to demonstrate international cultural agility 

 Excellent relationship builder with both internal and external teams  

 Enthusiastic, passionate, and creative; thrives on thinking outside of the box Action-oriented with a “roll up your sleeves approach”.  

Evident fluency in English Language, being confident in speaking, reading and writing communication. 

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