Globa Media Strategy Manager, B2B **General Information** Req # WD00086504 Career area: Marketing Country/Region: Canada State: Ontario City: Markham Date: Thursday, August 14, 2025 Working time: Full-time **Additional Locations** : * United States of America - North Carolina - Morrisville * Canada - Ontario - Markham **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** Lenovo is looking to add talent to our growing Global Media COE (Center of Excellence). We offer an environment that is challenging, fast-paced and continuously evolving in pursuit of our goals. We collaborate with global, geo and country marketers, other functional COEs and our creative and media agencies to develop global strategies to be activated in our priority markets and beyond. The B2B Strategy Manager will be responsible for developing comprehensive brand-building campaign strategies across all relevant paid media channels, including video, social, OOH, audio and emerging media. You will work closely with agency partners and cross-functional teams to understand business goals and objectives, evolve target audience insights, and develop data-driven media strategies that deliver on KPIs. This Global role will involve harnessing insights across our key markets and building strategies and toolkits that set our markets up for success. The ideal candidate is a sophisticated and well-rounded strategist, analyst and thought leader with significant full journey, account-based marketing experience; someone who is effective in planning for short-term and long-term success, who is proactive, curious, creative, thorough, extremely detail-oriented, collaborative, flexible, and fast. If you are an F1 or FIFA fan, that is a bonus for our Media COE and for you! **Responsibilities** : + Coordinate with our Insights COE (Center of Excellence) to be deeply knowledgeable around our target audience segments and customer decision journeys to guide channel recommendations + Work with our global agencies to develop the Global Strategic Frameworks for our major global campaigns – targeting small, medium and large enterprises - and present them to the markets + Collaborate with major media publishers/platforms and data providers to develop more innovative, differentiating and impactful ways to engage our audiences + Stay close to in-geo Media COE team members to ensure that locally developed media plans are aligned with global strategies and that local learnings are considered and shared across markets + Inform our global learning agenda and support Global Media COE analysts in developing tests and encouraging markets to wage them + Educate and increase understanding of media principles, strategies, trends and measurement across the marketing organization + Review and enhance media briefs from Global Marketers and facilitate agency briefings + Collaborate with cross-functional teams (e.g., Operations, Insights, Creative) to ensure that our media, creative, audience and data strategies are aligned and cohesive + Maintain relationships with external agency partners, media networks, and social media platforms + Support creative and content development needed to execute the media strategy + Collaborate with Global Media COE analysts to understand campaign performance data, identify insights, and make data-driven recommendations to optimize strategies + Stay up to date with industry trends and best practices in digital media, advertising and technology + Help key stakeholders to vet potential partners related to marketing content generation, measurement, optimization and technology + Identify opportunities to improve team efficiency and effectiveness related to the process of building global strategic frameworks **Basic Qualifications** : + Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field. + 8+ years of experience in digital media strategy, planning, and buying + Strong leadership with experience managing media planners, buyers, and analysts **Preferred Qualifications** : + Experienced strategist for large-scale B2B marketing campaigns with KPI forecasting + Experience developing and managing account-based marketing strategies + Expert in all B2B marketing touchpoints and major media platforms + Well connected with global B2B data and insight suppliers + Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus + Excellent communication, presentation, and stakeholder management skills + Exceptional analytical, problem solving, critical thinking and data visualization skills + Strong project management with the ability to manage budgets, resources, and timelines effectively across many projects simultaneously + Methods & tools: + Media data sources and planning tools; e.g., GWI, IPSOS, MRI, Nielsen, Kantar + Media buying platforms; e.g., Google Ads, Facebook Ads Manager, The Trade Desk, LinkedIn + B2B data providers; e.g., Bombora, D&B, Foundry, Spiceworks, Madison Logic + Media metrics across a full array of channels and tactics + Ad tech: ad serving, DSPs/SSPs, CDPs, Adobe Audience Manager, social media analytics, etc. **Additional Locations** : * United States of America - North Carolina - Morrisville * Canada - Ontario - Markham * Canada, * United States of America * Canada - Ontario , * United States of America - North Carolina * United States of America - North Carolina - Morrisville , * Canada - Ontario - Markham