Media Strategy and Enablement (MSE) is a specialized department responsible for designing and delivering new media capabilities (e.g., Multi-Touch Attribution, Cookie-less Targeting, journey-based media targeting techniques). We leverage this experience to accelerate the development of automation and AI tools that unlock more Media Team productivity - to respond and iterate faster, take on more volume, and measurably improve effectiveness over time.
As a GenAI Content Configuration Program Manager-Vice President on the Paid Media team, you will blend traditional project management with expertise in AI/ML technologies, overseeing AI projects from conception to implementation, developing operating models, and acting as a critical bridge between technical teams, media managers, and business stakeholders. You will bring a deep understanding of project management, data management, and AI methodologies to deliver focused-build frameworks and reinvestment benefits. You are a key point of contact and will be responsible for coordinating cross-functional teams (i.e. Media, Product, Tech, Performance Marketing, etc.) and reporting results to leadership stakeholders in both Tech and Marketing. Your responsibilities include driving the strategic direction, implementing operating models, delivering and tracking measurable results, and driving operational efficiency.
Job Responsibilities:
Plan and oversee all stages of AI-led media projects (using Adobe product suite), from ideation to implementing the operating model framework.
Act as a critical bridge between highly technical teams, creative teams and business/marketing stakeholders, ensuring seamless project delivery, and robust controls adherence through ongoing communication.
Work across cross-functional teams for the purpose of asset resizing and launch for media tests, including AI technologists and brand managers.
Define project scope, objectives and success metrics for AI-powered deliverables. Ensure solutions provide measurable business value and align with the company's overall strategic goals.
Create and manage project reinvestment benefits that businesses are claiming and communicate them to Finance stakeholders.
Serve as the primary liaison for the Media team between, Performance Marketing and Brand teams, translating complex concepts into clear, actionable business insights.
Work cross-functionally to proactively identify, assess and mitigate risks, including those related to timeline/execution, data quality, or model bias. Ensure AI solutions meet high-quality and regulatory standards.
Stay up to date with emerging AI trends, tools and platforms to ensure project relevance and foster a culture of continuous improvement and collaboration.
Required qualifications, capabilities and skills:
8+ years of marketing, business management and/or project management experience. Experience with generative AI tools and platforms (e.g., Adobe Firefly)
Creative problem solver who can lead team members to utilize a similar mindset and approach.
Excellent relationship skills, highly collaborative; can build rapport and credibility, and can deliver on actionable change
Ability to plan and oversee execution of AI/ML-based projects from conception to deployment, including setting timelines, organizing and managing key meetings, asset and resource management., reporting, etc.
Understanding of data's role in AI, including data quality, pipelines, and data-driven decision-making.
Excellent leadership, communication and problem-solving abilities, adaptable, results-oriented and able to manage complex, ambiguous projects.
Preferred qualifications, capabilities and skills:
Familiarity with Agile or Lean marketing methodologies
Experience with creative tools like Adobe Creative Suite and creative collaboration workspaces/tools (i.e., Figma)
Advanced skills in Excel are essential
Experience in Financial services and/or highly regulated categories preferred