About this opportunity
This Studo is a critically acclaimed sandbox game often cited as one of the greatest games of all time. As one of the most popular games in the world today, this AAA studio enjoys a large and active player base who engage with the game across many different channels. As the franchise has expanded with new games, media, parodies, adaptations, merchandise, and events, so to have the ways that players can interact with the game.

To support this channel growth, player lifecycle marketing is looking to add an experienced copy writer to join our growing team. The player lifecycle marketing team is responsible for delivering content across several owned marketing channels, including but not limited to email, push, toast, and in-app messages. Copy writing work is needed to support promotions, player guidance, best practices, web sites, video scripts, first time player experiences, how-tos, and more.

On a typical day in this role, you might:
Work with a product marketing manager to design the copy for a future campaign
Critique the tone of voice used in the proposed copy for an upcoming website editorial
Develop best practices for copy treatments for a new marketing channel
Draft the copy for an upcoming promotional email
Design a creative experiment with a data scientist
Follow up on a localization request and report a delay to a stakeholder
Give notes and provide asset request to a creative agency
Deliver or hand back copy from the localization team
Review the script for an upcoming video
Take notes from a customer study or a/b test
Update the lifecycle marketing best practices wiki with new findings
Collaborate with creative leads on brand voice best practices

Youll do this in partnership with a diverse team of marketers, engineers, data scientists, content creators, and product leads. Youll help to set and maintain the quality bar for creative copy, acting as the voice of the franchise across many different channels. Your words will help our players get excited about the game, learn new things about the game, solve their problems, and help them get the most out of their playing experiences.

Responsibilities
Design and write copy in support for promotional or transactional campaigns across various channels and platforms
Collaborate with diverse teams to plan out content for major product releases and events
Maintain and study the brand voice for game products and services
Perform editorial review and make changes to written content
Use sources of player data to make changes to content to drive improvements
Own and maintain a franchise copy library
Manage the localization pipeline and localization templates for global campaigns
Manage the creative pipeline and process for global campaigns
Collaborate with your team to plan out content for major product releases and events
Help to define templates, best practices, and standards for writing and publishing content
Edit existing content to conform to standards and best practices

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.

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