Field Marketing Director
Crunch Fitness
CRUNCH FITNESS – Field Marketing Director WORK LOCATION: New York City, Flexible/Hybrid REPORTS TO: Vice President, Franchise Marketing STATUS: Exempt WHO WE ARE Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally. Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.
Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry. YOUR IMPACT As a Field Marketing Director, you will play a critical role in advancing our local marketing efforts across our growing franchise network and work on a range of high-impact initiatives. . This role will be critical in partnering with cross-functional internal teams, franchisees and external marketing partner teams to drive local brand awareness, traffic, and revenue. Develop and lead localized marketing strategies and local initiatives to support franchise growth, brand consistency, and business performance. Support the infrastructure and scaling of Crunch’s international master franchisee model. Oversee local media agency network; manage performance, guide media tests, and optimize campaigns based on KPIs and brand goals. Align local strategies with national creative/media efforts, advising franchisees on effective media spend using centralized agency support. Lead and mentor a team of 4; provide strategic direction, coaching, and accountability. Analyze marketing performance across locations, providing actionable insights and guidance on focus areas and opportunities. Serve as the training lead for local planning recommendations and franchise marketing tools, and to help drive adoption and production. Build and maintain strong relationships with internal departments (sales, ops, creative, digital) and external franchise partner network. Monitor franchisee marketing spend and brand requirements, recommending optimizations based on performance data and strategic priorities. Advocate for the needs of the field; ensure marketing initiatives reflect on-the-ground insights and challenges. Note: Management may modify, add to, or remove responsibilities at any time based on evolving business needs. WHAT YOU’LL NEED To be successful in this role, you should bring a mix of creative, analytical, and organizational strengths. We’re looking for someone who is strategic, results-driven, collaborative, and excited to contribute to a dynamic, fast-paced marketing environment. Required Qualifications & Skills: Bachelor’s degree in Marketing, Business, Communications, or related field. 7+ years of marketing experience, including 3+ years in field or franchise marketing; fitness or wellness industry experience preferred. Proven success in a multi-location/franchise environment. Familiarity with franchise marketing programs and performance-based planning. Experience managing teams and cross-functional projects. Experience working with and leading agency partner relationships. Strong analytical, organizational, and project management skills. Excellent communication, presentation, and relationship-building abilities. Customer-focused, solutions-oriented, and comfortable operating in a fast-paced environment. Data-driven decision-maker with a passion for brand consistency and local innovation. Experience with CRM, email marketing, local SEO, and digital advertising platforms. Knowledge of HubSpot and GA4 a plus. Advanced knowledge in Word, Excel, PowerPoint, and reporting tools. Proficiency in marketing analytics and campaign performance reporting. An entrepreneurial, strategic mindset, a flexible teammate with a sense of urgency, and the ability to roll up your sleeves as needed and tackle whatever comes your way This is a hybrid position. Must be able to work in the Headquarters office (near Grand Central) in NYC 3 days per week. Candidate should be open to limited travel. BENEFITS Generous, flexible paid time off 401(k) plan with discretionary matching opportunities. Comprehensive medical, dental, and vision benefits – because your health matters Health savings and flexible spending accounts Basic life and AD&D insurance, plus short-term and long-term disability coverage Employee Assistance Plan, which offers confidential counseling and support services whenever you need it. Education assistance program Free Crunch Gym Membership across all our clubs, nationwide Milestone Anniversary Recognition program Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more. Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
LEAD. INSPIRE. SUCCEED.
Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry. YOUR IMPACT As a Field Marketing Director, you will play a critical role in advancing our local marketing efforts across our growing franchise network and work on a range of high-impact initiatives. . This role will be critical in partnering with cross-functional internal teams, franchisees and external marketing partner teams to drive local brand awareness, traffic, and revenue. Develop and lead localized marketing strategies and local initiatives to support franchise growth, brand consistency, and business performance. Support the infrastructure and scaling of Crunch’s international master franchisee model. Oversee local media agency network; manage performance, guide media tests, and optimize campaigns based on KPIs and brand goals. Align local strategies with national creative/media efforts, advising franchisees on effective media spend using centralized agency support. Lead and mentor a team of 4; provide strategic direction, coaching, and accountability. Analyze marketing performance across locations, providing actionable insights and guidance on focus areas and opportunities. Serve as the training lead for local planning recommendations and franchise marketing tools, and to help drive adoption and production. Build and maintain strong relationships with internal departments (sales, ops, creative, digital) and external franchise partner network. Monitor franchisee marketing spend and brand requirements, recommending optimizations based on performance data and strategic priorities. Advocate for the needs of the field; ensure marketing initiatives reflect on-the-ground insights and challenges. Note: Management may modify, add to, or remove responsibilities at any time based on evolving business needs. WHAT YOU’LL NEED To be successful in this role, you should bring a mix of creative, analytical, and organizational strengths. We’re looking for someone who is strategic, results-driven, collaborative, and excited to contribute to a dynamic, fast-paced marketing environment. Required Qualifications & Skills: Bachelor’s degree in Marketing, Business, Communications, or related field. 7+ years of marketing experience, including 3+ years in field or franchise marketing; fitness or wellness industry experience preferred. Proven success in a multi-location/franchise environment. Familiarity with franchise marketing programs and performance-based planning. Experience managing teams and cross-functional projects. Experience working with and leading agency partner relationships. Strong analytical, organizational, and project management skills. Excellent communication, presentation, and relationship-building abilities. Customer-focused, solutions-oriented, and comfortable operating in a fast-paced environment. Data-driven decision-maker with a passion for brand consistency and local innovation. Experience with CRM, email marketing, local SEO, and digital advertising platforms. Knowledge of HubSpot and GA4 a plus. Advanced knowledge in Word, Excel, PowerPoint, and reporting tools. Proficiency in marketing analytics and campaign performance reporting. An entrepreneurial, strategic mindset, a flexible teammate with a sense of urgency, and the ability to roll up your sleeves as needed and tackle whatever comes your way This is a hybrid position. Must be able to work in the Headquarters office (near Grand Central) in NYC 3 days per week. Candidate should be open to limited travel. BENEFITS Generous, flexible paid time off 401(k) plan with discretionary matching opportunities. Comprehensive medical, dental, and vision benefits – because your health matters Health savings and flexible spending accounts Basic life and AD&D insurance, plus short-term and long-term disability coverage Employee Assistance Plan, which offers confidential counseling and support services whenever you need it. Education assistance program Free Crunch Gym Membership across all our clubs, nationwide Milestone Anniversary Recognition program Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more. Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
Flexible work from home options available.
Compensation: $125,000.00 - $150,000.00 per yearLEAD. INSPIRE. SUCCEED.
Crunch is a No Judgment Gym that believes in making serious exercise fun by fusing fitness and entertainment.
Looking to combine work, fitness and fun? Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
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