Work Flexibility: Hybrid

Under the guidance of the Business Unit Manager, the Field Marketing Associate will play a key role in developing and executing sales, marketing, and educational programs focused on the Neurovascular (NV) product portfolio. This individual will take ownership of the NV portfolio, focusing on market analysis, business unit operations, driving sales force education, and providing in-field sales support. 

This position is Hybrid in Waterdown, Canada. The preferred candidate will be in office on a hybrid work schedule.

What you will do:

In partnership with Business Unit Manager develop and implement marketing business plan tailored to the Canadian market.Continually evaluate marketing plans and programs to ensure focus and direction are delivering results in line with Sales growth commitmentsCollaborate with sales leadership to develop strategic initiatives that support new product launches, marketing promotions, medical education programs or other initiativesCoordinate and assist in the creation of promotional materials and digital content tailored to the Canadian market.Support the sales team in field by participating in workshops, hands-on product training, congresses and presentations. Collaborate with North America marketing to provide the necessary marketing materials, presentations, and training to support in-person and virtual customer interactions.Assist with trade shows, conferences, and other industry events to showcase the company’s products and strengthen customer relationships.Assist in the planning, coordination, and execution of local industry events, conferences, and trade shows.Contribute to planning and coordinating internal events, ensuring smooth proceedings.Order management including orders of cabinets, incentives, kits, demo products and brochure management.Provide market analysis on competitors and local trends in assigned segments to determine current market penetration and strategies for accelerated growthCoordinate with internal teams such as regulatory, legal, and supply chain to ensure marketing activities comply with all relevant regulations and industry standards.Develop and maintain relationships with KOLs to enhance brand awareness and credibility.Organize and support Key opinion leader events, such as seminars and workshops.Serve as lead NV product marketing professional within the Canadian landscapeDevelop new strategies, sales tools, and communication plans of various products and customer bases.Create additional sales training tools and resources to assist in continued understanding of business unit product offeringMonitor and manage inventory levels of neurovascular devices, ensuring alignment with sales forecasts and demand trendsCollaborate with supply chain teams to optimize inventory turnover and reduce excess stock. Assist in forecasting and demand planning sessions to ensure supply accuracyConduct market research to understand current trends, customer needs, and the competitive landscape in the neurovascular Canadian market

Knowledge & Skill Requirements

Strong communication skills, both written and oralExcellent presentation skillsDemonstrated strong interpersonal and relationship management skillsDemonstrated ability to work independently and collaboratively in a cross-functional and team-oriented environmentDemonstrated ability to manage own workload with very little supervisionDemonstrated ability to market in a relevant market with progressive years of successDemonstrated knowledge of principles and methods to develop and deliver strategies and tactics to medical device sales representatives to attain sales growth targetsStrong comfort level in a clinical setting (operating rooms, hospitals, etc.)Ability to work on multiple projects with tight deadlinesDemonstrated ability to lead and influence both internal and external stakeholdersAbility to consistently produce accurate, professional workAbility to travel (up to 25% of the time)Self-starter with the ability to show significant initiative in problem resolutionHigh energy level with strong people skills and a positive attitudeGood rapport with internal stakeholders and external sales forceAbility to thrive in a high intensity environment

What you will need:

Required:

Bachelor’s degree required 0+ years of work experience required 

Preferred:

Hospital and/or OR experienceBilingualism (French/English)1-2 years of work experience in marketing

Travel Percentage: 30%