Role Description

Responsible for end-to-end orchestration of Demand Generation activities, including value demonstration design and execution, ROI analysis, farmer and retailer engagement, and success measurement through KPIs. This role also oversees regular field force training to ensure alignment and capability building.Accountable for achieving the targeted OTR (product movement from AO to Retailers) across various CP and Seed brands.Close collaboration with Category Leads, Demand Generation, Sales, and Field Science teams to ensure the CP/Seed portfolio’s value proposition is effectively demonstrated and communicated—driving superior product movement compared to competitors.

Minimum Qualification: 

Bachelor’s Degree preferably in AgricultureMinimum 6-8 years’ Sales/Marketing experience in Ag Industry preferably in Crop Protection business Hands-on experience in leading execution of product field demonstration and demand generation plansHands-on Experience in launching & growing shares of Seed &/or Crop Protection products with necessary proof points.Hands-on experience in directly managing Channel partners/AO’s/Retailers with necessary proof points.