Our client, a Global Beverage company is looking to hire a Field Force Marketing Manager, based in Dubai. Budget AED 18K – 20K + Bonus + Benefits

Responsibilities:

Lead Local Marketing Strategy & Execution

Own and execute the UAE marketing plan across ATL, BTL, digital, social, and influencer channels. Act as Company’s ambassador to ensure presence in the right places and conversations.

Cultural Integration & Scene Ownership

Immerse Company’s product into key subcultures: sports, music, gaming, drift, street culture. Build relationships with local organizers, communities, and underground influencers.

Influencer & Opinion Leader Management

Activate a diverse influencer network (creators, artists, athletes) aligned with Brand’s bold identity. Oversee content campaigns that drive brand relevance and engagement. Partnerships, Events, Sampling & Grassroots Activations Develop brand partnerships and drive high-impact activations. Oversee sampling team/agency and innovate new brand engagement formats.

Agency, Budget & Partner Management

Manage local agency partners and the UAE marketing budget. Track ROI and KPIs across all initiatives. Sales & Retail Marketing Integration Partner with Sales on joint retail activations and field initiatives.

Market Insight & Local Trends

Stay ahead of market and cultural trends to keep “Company Brand” fresh and relevant.

What Success Looks Like:

“BRAND’s product” becomes a loved and talked-about brand in UAE youth scenes. Strong influencer network and impactful local activations. Clear alignment between marketing and sales.

Requirements:

4–6 years of marketing experience in beverage, lifestyle, or youth culture brands. Proven track record in advertising, social media, events, and influencer marketing. Strong connections and cultural understanding of UAE's entertainment and sport scenes. Naturally well-networked among creators and opinion leaders. Proactive, strategic, and hands-on with project and budget management skills. Fluent in English; Arabic is a strong plus.