**Introduction** At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM’s products and services. When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. IBM is seeking a motivated and experienced marketing professional to support the Consulting segment for the Federal and Public markets, as well as for Application Operations offerings **Your role and responsibilities** As a Consulting Field Marketing & Communications Professional, you’ll build go-to-market plans based on a deep understanding of clients, partners and the local market to drive consulting signings pipeline. You will collaborate with multi-disciplinary teams to deliver against shared goals, including Product Marketing, Consultants, and Strategic Partners. To be successful in this role, you need to be a natural storyteller, with strong executive presence and a passion for data. The Consulting Field Marketer will help achieve the following objectives for the market he/she covers: * Build deep relationships, pipeline, and advocacy with target audiences through high-caliber experiences that delight, educate and inspire C-Suite buyers and senior leaders * Drive brand eminence and advocacy through client references, client speaking engagements and external communications. * Grow IBM Consulting pipeline for our offerings and services through sell-to / sell-through Strategic Partners * Manage pipeline in partnership with analytics team and direct the work of multi-program plans to react to gaps in pipe, delivering tangible results. Determine innovative ways to progress pipeline and work across teams to create and execute progression-oriented campaigns * Maintain the position of IBMC as an expert in industry, strategic partner, and client challenges by actively bringing insights from the field back to IBM to improve marketing execution. * Measure, analyze, and report on the impact of marketing and communications activities Your primary responsibilities include: * Serve as the main POC to executive stakeholders and General Managers, co-creating Americas marketing plans with them to drive outcomes for their businesses. Own and nurture key business, product and marketing relationships across IBM Consulting - you are the face of marketing to sales and vice-versa * Execute across multiple projects of high complexity and influence functional strategy. * Be recognized as Subject Matter Expert in the field * Lead others in their work, providing innovative ideas, working across multiple business units, client segments and partners within the geography * Leverage data to build unique client journeys, by audience and industry and the supporting content. * Own the pipeline deliverables for your business **Required technical and professional expertise** * Experience in developing marketing strategy and supporting marketing execution plans * Expertise in pipeline analysis to drive results across the marketing mix * Expertise in client and partner audiences * Demonstrated written and verbal communication skills * Experience working with IBM Strategic Partners and Alliances and co-marketing. **Preferred technical and professional experience** * Consulting marketing experience. IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.